Audiometry Lab Report Example | Topics and Well Written Essays - 500 words

Audiometry - Lab Report Example It additionally helps with surveying the nature, degree, and reasonable justification of the conference hindrance of s tolerant. The unadulterated tone audiometry is utilized in deciding the limit of knowing about the patient. This is characterized by the most minimal hearing level at which the patient reacts in any event 51% of the chance to sound-related upgrades. These edges are discovered utilizing systems as suggested by the American Speech-Language-Hearing Association. Unadulterated tone limit testing ought to be taken care of in a sound controlled room. This will help in abstaining from covering by unsuitable clamor levels in the room. An audiogram is made out of three primary parts to be specific, unadulterated tone testing that decides capacity to distinguish sound, and discourse testing decides capacity to translate sound, and tympanometry which helps in characterizing where the issue is. The ordinary hearing capacity extends between 10 - 25 dB HL while for serve cases it runs between extreme 70 - 85 dB HL. For the main patient, the left ear, frequencies between 0-2000(Hz), the meeting capacity goes between - 20â€50dBHL. As the rate increments past 2000 Hz, the consultation capacity increments from - 30 to - 10 dBHL. Be that as it may, when the rate hits past 4000 Hz, the meeting capacity diminishes to - 36 dBHL. Then again, the correct ear, the conference capacity increments step by step aside from when the recurrence arrives at 250-500 Hz where the meeting capacity stays consistent. In any case, this shows the correct ear has a superior listening capacity. For the subsequent patient, the meeting capacity shifts between various frequencies. In the left ear, the consultation capacity increments between 250-2000 Hz. Be that as it may, when the recurrence goes past 2000 Hz, the consultation capacity begins to diminish. This shows when sound recurrence goes past 2000 Hz, the consultation capacity of the left ear gets invalid. Notwithstanding, for the left ear, the conference capacity increments. Most of limits are around 0 dB HL for a sound ear. Focuses under 0 dB HL on the scale assign

Topman marketing mix free essay sample

The item as of late bought is a shirt from the retailer Topman; the shirt is of not too bad quality for a mass-created thing the item doesn’t have a long life because of changes in style which is reflected in the cost. Topman have a wide range of extents inside stores to oblige for their objective market. â€Å"Topman guarantee that there is stock that is regular and pattern drove, just as continually offering a fundamentals run. With each scope of stock they discharge, they have a variety of various examples, hues and prints which again are seasonal† (scribd,2013) Topman offer moderate valuing techniques that suits their intended interest groups low expendable financial plans, one principle crowd is understudies who have constrained spending plans. Contrasted with different brands Topman’s estimating will in general be sensible for the things its sells by having the lower costs it permits its clients to get the vibe of high design houses for much less. We will compose a custom article test on Topman showcasing blend or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Topman additionally has more extravagant things which are commonly sold on the web or in leader stores this permits them to assorted in to different crowds who have increasingly expendable spending plans. Topman sells through are scope of circulation channels, including their own stores, either remain solitary or cooperated with Topshop. Topman likewise utilizes concession outlets in retail chain, for example, Debenhams and Selfridges Co. Topman is likewise accessible online through a universal site, the webpage stocks a scope of item some of which are restrictive to the site. The Shangri-la bunch have been growing to different pieces of the world and are currently accessible in numerous universal nations including America, Australia and across Europe. Topman offer a wide range of advancements occasionally including the upto deals consistently. One principle advancement offered is understudy rebate which is for the most part increased when the new college term begins as understudy have quite recently gotten their credits. Different advancements offered are limits if a store card is opened alongside the buy. The crusades run are appeared on huge loads up coming up, flyers around the store, on dress hanger’s, magazines and over the Internet. Topman depend vigorously via web-based networking media for advancements and publicizing as they don’t use TV battles, different techniques used to show the advancements are through informal exchange particularly when understudy occasions are run.

Health Management _ 4 Example

Health Management _ 4 Example Health Management _ 4 â€" Essay Example > Health ManagementQuestion 1IntroductionHandling a managerial position in a healthcare organization can be quite challenging. As the newly appointed director of medical services at Rashid hospital, my responsibility is to ensure that the patients receive the best quality healthcare services at all times. The needs of the employees also play a very big role in achieving the goals and objectives of the hospital. It will therefore be my duty to ensure all the employee issues are addressed so as to ensure that they deliver their mandate. The management of the resources at the hospital will also be my duty. The management of resources will mainly be for the purpose of ensuring that the hospital is able to sustain itself and the day to day operations enhanced. As a new director, I will prepare a report concerning the employee issues, strategic management and SWOT analysis. This is mainly for the purpose of getting the overview function of the management. Leadership styles will also be ad dressed in the report. SWOT analysis of Rashid hospital. Strengths of Rashid hospitalRashid hospital is a very large hospital in the UAE with a well developed infrastructure. The hospital well equipped and it has adopted the use of modern technology in the treatment of patients. This reduces the time required to attend to patients to a great extent. The hospital is able to treat more than 140,000 patients annually. The hospital also has the highest number of specialists in the Radiology department. This has played a key role in the saving of lives of many people and thus fulfilling its goals and objectives. The employees of the hospital are also very dedicated to their duties and to saving the lives of the patients. Some have displayed exceptional performance by working round the clock to ensure that the patients receive the right treatment and medication. These are thus the main strengths of the hospital since its establishment. The strength has increased the popularity of the ho spital. WeaknessesDespite the good results the hospital has been able to achieve, there are still some weaknesses. Most of the specialists in the hospital are expatriates. They are highly qualified and the hospital has to pay them a lot of money for the purpose of retaining them. The medical training facility at the hospital does not have enough capacity to train specialists which has greatly contributed to the problem. The hospital thus faces a lot of strain in its budget due to the high salaries of specialists. The hospital also finds it challenging to deal with patients who cannot settle their huge medical bills. Since the hospital is known for treating extreme cases, most of the patients are referred to the hospital despite their financial background. The hospital on the other hand has to save lives and cannot turn away patients due to lack of finances. This has thus led to increase in unsettled medical bills. OpportunitiesSince the hospital is run by the Dubai Health Authorit y which is a government agency, the hospital is entitled to funds from the government. The funds can be used to expand the hospital infrastructure and thus treat more patients. This opportunity will enable the hospital to grow and expand and thus achieve its mandate. The hospital can also expand its medical training school so as to enable it train specialists. The hospital can also take advantage of the new government policies on healthcare provision and insurance to expand its facilities and recruit more medical personnel. The government policies are also aimed at ensuring that the financially unstable are able to access quality medical services. This will be an opportunity for settling the issues of unpaid medical bills in the hospital. The hospital can also benefit from government a policy tat allows public health facilities to charge a certain amount for some specified medical; services.

How Edward Dealt with the Problems He Faced in the First...

How effectively did Edward deal with the problems he faced during the first part of his reign, 1042-1053? When Edward came into power in 1042, England was in a poor state financially and also because of threats of an invasion and this made the first few years of his rule difficult. Edward was faced with many problems which he had to overcome. These problems involved; powerful Earls, (especially the Godwine’s), the foreign policy and the domestic policy. Edward both failed and succeeded in these problems due to a number of factors. These include a lack of knowledge about his kingdom and some may argue that he was naà ¯ve in his decisions. With some evaluation, we will be able to judge if Edward was a successful King or not. One of the†¦show more content†¦By 1051, Edward had managed to appoint Normans as bishops, and eventually half were filled by Englishmen and the other half by Normans and other foreigners; Godwine and English Earls hated this. In 1050, the Archbishop of Canterbury died and instead of Godwine’s relative Aelfric being appointed, he made Robert of Jumieges Archbishop instead. The witans supported this decision, this may have been because Godwine was in such a strong position that the other Earls were jealous. So overall,Edward had not been a complete success with regards to gaining power over Godwine as he hadn’t managed to appoint all the positions to Normans and only got one up on Godwine when appointing archbishop as there was rivalry between the Earls. However, even though Edward had got one up on Godwine, Godwine was still responsible for the murder of his brother Alfred. Godwine had arrested Alfred and killed some of his followers, he was then taken out of Godwine’s hands and but on board a ship where soon afterwards he soon died. In 1046, Godwin’s eldest son Sweyn abducted a nun and used her as a sex slave, when this was put to light he was sent into exile to Flaunders and Denmark and his land was shared between his brother Harold and his cousin Beorn. As Godwine was unable to prevent this, its shows how King

The Crucible By Arthur Miller - 1064 Words

Lucifer, Satan or his common name, the devil. From an English perspective, he is the first antagonist. In Arthur Miller’s The Crucible, the Devil is the main cause of conflict. He is the root of Evil. Now the reaction to devilish behavior varies from person to person, possibly even society to society. The Puritan society combats evil doing with actions that could be considered worse than the Devil s worst of deeds. This is demonstrated by Reverend Hale, whose importance starts initially as a figurehead of judgment, and his influence of judgment slowly dwindles. Another proof of imperfection in the Puritan society is the article McCarthyism. It projects the same sickening goose chase that ruins the lives of harmless people. Abigail is the ultimate icon of the mockery that is the Salem witch trials. Her â€Å"encounters† with demons in the courtroom are borderline comedic. The puritans justify all decisions with the argument that all drastic measures are necessary to remo ve the demons within the townspeople, for the greater good. The concept of religion is obviously critical to the people of Salem, so it comes as no surprise that the initial reaction of evil is to call Reverend Hale for assistance. However, as time passes in Salem, Hale is disgusted with what has happened in Salem. Hale is totally aware of how blasphemous the results of the trials are. Miller writes, â€Å"Let you not mistake your duty as I mistook my own. I came into this village like a bridegroom to his beloved,Show MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court sys tem in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme rev eals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

The Communication of Window Displays Free Essays

‘Windows reveal the soul of the store’ (Portas, 1999: 41). Every store has its own concept that characterizes each display, varying from theatre, drama or in the case of Armani Exchange minimalism. Well-dressed windows are undoubtedly, a dynamic form of advertising for products reflecting the stores’ brand image. We will write a custom essay sample on The Communication of Window Displays or any similar topic only for you Order Now This essay seeks to evaluate how A|X Armani Exchange’s window displays communicate to spectators with the use of various resources. Armani Exchange is one of the sub-brands under the parental brand of Giorgio Armani. The use of colour, lighting, props and graphics can capture interest, indicating the foundation of any decent display whose aim is to get people off the street. Windows are used as a selling device promoting products. They also mirror what the store is about, bringing pleasure to the eye. A stores’ window is effectual if it tempts customers who will want and be able to purchase the products offered, conveying quality, style and pricing (Portas, 2007). Moreover, windows can lure someone in a shop due to psychological factors. Brand founders such as Armani and Dior, give their own unique identity on their products and are therefore based on persona. As an online source says ‘Armani Exchange has become one of the most dynamic collections with its own unique identity, as well as an ever-growing base of young customers’ (www.ameinfo.com/192218.html). City life is emitted through its concept of sexy, chic and stalwart garments. Hence, it can be said that quality along with brand loyalty comes before the cost. Windows work on the principle â€Å"first impression is the best impression†, implying that only a few seconds are needed for a display to â€Å"speak† to a passer-by and get him/her inside a store. Portas asserts that ‘visual merchandising is the art and science of silent selling, bringing product, environment and space into one stimulating and engaging display to encourage sale’ (Drapers, O ctober 29: 34). This is shown by the power of Armani Exchange’s logo -with grey background and white letters signifying practicality, neutrality but also timelessness- which is becoming more and more recognisable. Furthermore, Armani Exchange’s target customers are both independent male and female who have their own style, belonging in the age group of 16-35. It is more accessible to the bourgeoisie, who want a taste of the luxurious brand. Given that prices are lower than the rest of the Armani sub-brands, the apparel is more inclusive to the public. This stores’ clientele may work as managers, interns or may even be students living in East London. Additionally, they may go out for a drink, coffee or shopping at least once a week, or read magazines like Vogue. Other stores they visit include Zara and Benetton. What is more CPI is escalating; competition is astonishingly high while consumer spending started to fall as September figures show because of pessimism (www.guardian.co.uk, 2010). As a result, retail sales are expected to fall in the following months, along with a rise in VAT. Armani Exchange windows’ are open-back; implying there is ‘no back wall’ (Morgan: 44). The striptease effect is clear as we can see the internal displays emphasizing the focal point through the space between the mannequins, creating a more intense visual impact, which is representative of the merchandise of the store. A|X shows the garment’s prices at the bottom of the windowpane. Lighting from the ceiling and floor is ambient acting as a catalyst for the area (www.infostore.gr. 2010), as Figure 1 shows: Figure 1: The window shows A|X Armani Exchange’s front window in Regent Str. London, October 19, 2010 Source: Kaisidi, 2010 For autumn/winter 2010, Armani Exchange trails a repetition of dark shades evoking a monochromatic colour scheme exerting sophistication and a clean look, which are pleasing to the eye. Materials like leather and fur with metallic details indicate luxury mixed with a touch of mystery, illustrating an intellectual and confident appearance. However silver and gold details on the garments complement the black shades, making the pieces more youthful. A downside of open windows is that high-priced items showcased can be tampered if somebody wishes to feel the fabric, so they are trickier to dress. Besides that another negative aspect is that windows are not as creative since there are fewer props. Hence there is no story to tell. Silhouettes are simple yet authoritative and influential. Effective windows can ‘seduce’ (Portas, 2007: 54) you to purchase something you did not intend to. Buying even a small item, one satisfies a need, a want to feel more contented and self-confident. Also, what you wear is what defines you, reflecting your personality- as implied by Berger (1972). Windows can sway someone into investing in a garment that will make them enviable and glamorous at the same time. ‘The power to spent money is the power to live’ (Berger, 1972: 143), implying that each person interprets the world differently- the same applies in window displays. Armani Exchange has a very clean approach of â€Å"less is more† by not overloading its windows together with being â€Å"strong and simple† emphasizing the brand’s power (http://ezinearticles.com, 2010). Furthermore, by following the â€Å"fresh is best† principle in accordance with Berger (1972), they renew their displays every week thus regular customers find new stock in every visit. Still though, A|X receives deliveries every 3-4 days so that monotony is avoided. For that reason, if a jacket is received in the middle of the week, it will be put on display on that day. Visual merchandising makes ideas come alive whose purpose is to sell commodities through visualization, as induced by Clements (2010). Armani Exchange wants its customers to experience the brand with the aid of visuals. Particularly the three-dimensional sightline placed parallel with the double doors in the Regent Street shop ‘gives energy’ (Portas, 1999: 102), as shown by the image below. Figure 2: The window portrays a 3D advert for A|X sunglasses in London, October 21, 2010 Source: Kaisidi, 2010 Christmas windows however, ought to be more interesting and intriguing. Armani Exchange Christmas decoration is ruled by special effects lighting and radiation. Oval rings are beaming light that changes colour every few seconds; a different look tried by A|X. The rings are symmetrically placed next to each other, as it is clearly illustrated in the following picture: Figure 3: The window illustrates A|X Christmas dà ©cor in London, November 20, 2010 Source: Kaisidi, 2010 Despite having a sale, windows were not unattained (Portas, 1999), since signage advertising the offers are placed. What is more, it urges spectators to celebrate style with the vinyl on the windows’ glass, exploiting psychological factors to lure in onlookers. After questioning 40 citizens, calculations show that 46% found the displays of A|X attractive, although 8% felt that it did not stand out. The effect of these circles illustrates gravity, communicating with the pavement (Portas, Mary Queen of shops-Blinkz DVD). They work as pause points as they can be seen from afar, making the passers stop and browse the new collection. The aesthetic balance of the store emphasizes how the power of light can visually transform a space. One could argue that the density of the garments in Armani Exchange’s windows is just enough to fill the space available given add-ons such as bags and wallets. This is shown with Figure 4: Figure 4: The window shows A|X latest collection 3 weeks before Christmas in London, December 3, 2010 Source: Kaisidi, 2010 Mannequins are said to be a mighty tool, forming the scene of a display. In A|X, mannequins are golden and headless in order to appeal to a wider audience (Pegler, 2008). The mannequins’ outfits offer a possible wearable suggestion in which one could walk out of the store with having a feeling of fulfilment. Mannequins are front facing, but the passers can observe all the angles, as suggested by Morgan. To conclude, window displays need to clearly define the identity of a store. A|X ‘serves as the ultimate testimony to the power of the brand’ (Roll, 2010). The visual placement of the store is rather simplistic so people may think it is too plain. Equally, others who are fond of minimalism obtain a positive vibe for the specific windows, which are a compelling representation of the brand ethos. A|X has an identifiable and cohesive commercial image, which triggers the clients’ interest in conjunction with facilitating communication. All in all, Armani Exchange window displays are effective for their target customers, as they communicate their minimalistic message emitting an aesthetic purity of warmth and luxury. According to G.U Journal of Science there has not been significant empirical evidence regarding the effect of window displays on consumers’ shopping attitudes’ (2007: 33). Bibliography http://ezinearticles.com/?Window-Displays-That-Work!id=4390505 How to cite The Communication of Window Displays, Essay examples The Communication of Window Displays Free Essays Retailer:Ted BAker Word Count: 1268 The Communication of Window Displays â€Å"Visual merchandising is an indispensable retail discipline, consisting of a series of practical selling tools that are used to influence what and how much consumers buy† (McKeever, K. 2008). A window display represents the various dynamics used to communicate a message to its target audience. We will write a custom essay sample on The Communication of Window Displays or any similar topic only for you Order Now This essay will analyse the way in which Ted Baker conveys its position in the market and brand identity by effectively portraying quality and attention to detail in its window displays. This essay will then compare the successfulness of two different approaches – â€Å"theme focussed display†, and â€Å"product focussed display† – in enticing Ted Baker’s potential customers. This will develop a conclusion on the effectiveness of Ted Baker’s window displays to act as â€Å"silent sellers† (Levine, P. 2008) and enable customers to relate to the brand. Ted Baker uses elements such as the psychological effect of colour, lighting and appropriately chosen props to enable its customer to interpret its position in the market as an â€Å"upper high street brand†. Figure 1: Use of luxurious colours by Ted Baker ( Source: Vaswani, 2012 In various online customer reviews (yelp. com, zappos. com), the attributes that Ted Baker’s products are associated with are commitment to quality and unwavering attention to detail. Interviews with 30 onlookers regarding the window displays on Regent Street revealed that the use of luxurious colours (browns, rich reds, strong neons) along with the warm yellow lighting are the factors that enabled the customers to interpret the quality of the products to be superior. Additionally, the props used in the Ted Baker windows highlight the attention that is devoted to details at the micro level, not only in the products, but also in the window displays. The importance of using appropriate props is highlighted by Tony Morgan’s (2011, p54) statement, â€Å"Props should be relevant to the merchandise to make the overall idea come to life†. In line with this, Ted Baker used bows and arrows as props to complement their autumn winter â€Å"Survival of the Fittest† collection. These props provide a wild and â€Å"outdoorsy† feel to the window. This proves that there is a deep level of intricacy that has gone into the selection of the props used in the window displays. This supports the upper high street positioning of the brand within the market. All these factors confirm that Ted Baker’s usage of the above elements is effective in conveying its market positioning. A comparison between the effectiveness of a â€Å"theme-focused† and â€Å"product-focused† display will establish whether Ted Baker’s frequent usage of themes in their windows is the right approach to capture the attention of potential customers. For their display in October, Ted Baker had ingeniously used the theory of â€Å"the survival of the fittest† to create a humorous theme in their window supporting their autumn/winter merchandise. Figure 2: Survival of the fittest themed window Source: displayhunter. com, 2012 Charles Darwin (1869, On the origin of species) explained â€Å"survival of the fittest† to be â€Å"the natural selection, or the preservation of favoured races in the struggle for life. † The message behind the story in the display is that Ted Baker merchandise is the â€Å"fittest† and would transcend the wearer from the ordinary. By labelling their merchandise as the â€Å"fittest† and rather a necessity, the brand teasingly talks about how the upcoming autumn winter weather is going to be a struggle. Interpretations of several passers-by confirm that this theme was making a joke about the â€Å"Great British weather† and the only way to conquest this struggle was to wear Ted Baker’s merchandise. Figure 3: Christmas with Frosty Source: Vaswani,2012 The most recent window display, the Christmas display, paints a picture of a Christmas party, the guest of honour being a drunken snowman named â€Å"Frosty† in a festive red thong and Santa Clause hat. The visual merchandising team believe that the movement of the snowman captures attention as peoples’ eyes are drawn towards motion. This statement was confirmed by primary research and observation. Out of a sample of 100 people passing by the shop, seven out of ten stopped to look at the window display (A few even took pictures with the snowman in the window) Five out of these seven went into the store. Figure 4: Frosty the snowman Source: Vaswani, 2012 In both these window displays, Ted Baker uses humorous themes to engage its quirky target audience. The window displays act like â€Å"silent sellers† because they successfully convert onlookers into customers by reeling them in. However, in the second week of October, Ted Baker used a more product-focused window to display their collection. The sales assistant at the Regent Street store identified that the merchandise displayed was mainly evening wear that could be worn for occasions like upcoming Christmas parties. The mannequins were placed in repetition, which â€Å"reinforces and strengthens the impression through replication† (Gorman,G. 996 Visual Merchandising and store design workbook, p20). Also the background was a mirror, â€Å"people tend to slow down when they see reflective surfaces† (Underhill, 2002, Why we buy, p76). The window did have these two strengths but interviews with in-store customers established that the display looked â€Å"boring† and â€Å"as if very little thought and effort had been put into it†. A customer also quo ted, â€Å"In comparison to the exciting displays from earlier, this one is a let down†. Figure 5: Ted Baker’s product focused display Source: Vaswani, 2012 The sales assistant at the Regent Street store identified that the merchandise displayed was mainly evening wear that could be worn for occasions like upcoming Christmas parties. The mannequins were placed in repetition, which â€Å"reinforces and strengthens the impression through replication† (Gorman,G. 1996 Visual Merchandising and store design workbook, p20). Also the background was a mirror, â€Å"people tend to slow down when they see reflective surfaces† (Underhill, 2002, Why we buy, p76). The window did have these two strengths but interviews with in-store customers established that the display looked â€Å"boring† and â€Å"as if very little thought and effort had been put into it†. A customer also quoted, â€Å"In comparison to the exciting displays from earlier, this one is a let down†. This means that, the Ted Baker customer expects excitement and an engaging theme in the windows. Also based on the description of the windows by the customers, the reflection of the brand’s personality is key to Ted Baker’s display. Evidently, a product-focused window display is inept in this aspect. â€Å"A stores’ window is effectual if it tempts customers†(Portas, 2007). This statement creates stress on the fact that the window display was ineffectual due to its inability to lure customers. From this comparison, we can conclude that, â€Å"theme-focused† window displays are more effective than â€Å"product-focused† display as they create visual excitement and help the customer relate to the brand. The Ted Baker customer enjoys the portrayal of the brand’s humorous and quirky image through its engaging and impactful themes. In conclusion it can be said that, through its window displays, Ted Baker communicates its position of being an upper high street retailer in the market. For this, it uses to its advantage the psychological effect created by colour and lighting and the appropriate usage and selection of props in its window displays. The windows are a true and effectual representation of the brand’s core values which are- quality and attention to detail. Ted Bakers frequent use of â€Å"theme-focused† window displays is a powerful and efficient approach to draw in their target customers who expect enthusing displays that would make them engrossed and curious. Finally, the strategies and approaches that Ted Baker uses in the creation and execution of its window displays are effective â€Å"silent sellers†. REFERENCE LIST: Darwin, C (1869). On the origin of species. 5th ed. Gorman, G (1996). Visual Merchandising and store design workbook. Ohio: ST Media Group Publisher. p20. Levine, P. (2010). Visual Merchandising: The ‘Silent Salesperson’. [online] Available: http://www. salesandmarketing. com/article/visual-merchandising-silent-salesperson. Last accessed 25th September 2012 McKeever, K. (2008). favourite quotes. Available: http://thevisualmerchandisingblog. ordpress. com/favorite-quotes/. Last accessed 20th September 2012 Morgan, T (2011). Visual Merchandising: Window and in-store displays for retail. 2nd ed. London: Laurence King Publications. p54. Portas, M (2007). favourite quotes. Available: http://thevisualmerchandisingblog. wordpress. com/favorite-quotes/ [online] Last accessed 20th September 2012 Underhill, P (2 002). Why we buy. New York: Simon and Schuster. p76. http://www. yelp. com/biz/ted-baker-london-new-york (2012) [online] last accessed 27th September 2012 http://www. zappos. com/ted-baker (2009) [online] last assessed 27th September 2012 REFERENCE LIST FOR IMAGES: Vaswani, D. (2012) Figure 1:Use of luxurious colours by Ted Baker [Photograph]. Regent Street Store Figure 2:Survival of the fittest themed window(2012) [online image]. Available at: http://displayhunter. blogspot. co. uk/2012/11/ted-baker-hunting-game. html [Accessed 23rd November 2012] Vaswani, D. (2012) Figure 3:Christmas with Frosty [Photograph]. Regent Street Store Vaswani, D. (2012) Figure 4:Frosty the Snowman [Photograph]. Regent Street Store Vaswani, D. (2012) Figure 5:Ted Baker’s product focused display [Photograph]. Regent Street Store BIBLIOGRAPHY: Cabezas, C (2010). Design Techniques for window dressing: Ideaspropias Editorial Danzinger, P (2002) Why people buy things they don’t need New York: Paramount Market Publishing Din, Rassheid (2000) New Retail London: Conron Octopus Limited Eszter Czibok. (2012). The window- a reflection of our desires. Available: http://workinginthewindow. wordpress. com/tag/window-display/. Last accessed 2nd November 2012 Gardner, A (2000) The 30 second seduction California: Seal Press http://fre23media. blogspot. co. uk/2010/11/window-displays-original-communication. html. 2010). Window displays: the original communication tool. Available: http://fre23media. blogspot. co. uk/2010/11/window-displays-original-communication. html. Last accessed 3rd November 2012 Holly Bastow-Shoop . (1991). Visual Merchandising: A guide for small retailers. Available: http://ncrcrd. msu. edu/uploads/files/133/NCRCRD-rrd155-print. pdf. Last accessed 11th October Kaisa Leinonen. (2010). Autumn/Winte r 2010 Trend Report: Mirrors as Display Props. Available: http://thewindowdisplayblog. com/2010/11/01/autumnwinter-2010-trend-report-mirrors-as-display-props/. Last accessed 11th October Marie, S. (2006). A History of Visual Merchandising in Retail Stores. Available: http://sarahmarie1. hubpages. com/hub/A-History-of-Visual-Merchandising-in-Retail-Stores. Last accessed 9th October 2012 Messaris, P (1997) Visual Persuasion- The Role of Images London: Sage Publications Sturken, M , Cartwright, L (2000) Practices of Looking- An introduction Oxford: Oxford University Press Sussen Madden Understand visual merchandising for a small business. Available: http://www. retailtraining. ie/pdf/Unit-259. pdf. Last accessed 3rd October 2012 How to cite The Communication of Window Displays, Essay examples

Flannery OConnor The value of literary realism Essay Example For Students

Flannery OConnor: The value of literary realism Essay In questioning the value of literary realism, Flannery OConnor has written, I am interested in making a good case for distortion because it is the only way to make people see. Kurt Vonnegut writes pessimistic novels, or at least he did back in the sixties. Between Slaughterhouse Five, Mother Night, and Cats Cradle, Vonnegut paints a cynical and satirical picture of the degradation of society using distortion as the primary means to express himself. In Cats Cradle, the reader is confronted with the story of the narrator, John, as he attempts to gather material to write a book on the human aspect of the day Japan was bombed. As the story progresses, he finds that becomes increasingly difficult to distinguish reality from illusion. He meets up with a midget, a dictator, and a nations object of lust as his journey progresses, and he eventually ends up the sole leader of a remote island and witnesses the end of the world. Using implausible stories and unbelievable characters and situations to convey his message, Vonneguts utilization of literary distortion allows him to move the reader and prove his point in a far greater way than he could by just blatantly shouting his opinions. Anyone unable to understand how useful a religion can be founded on lies will not understand this book either16, states the narrator, concerning Cats Cradle. Throughout the text, Vonnegut uses the religion of Bokononism, which is a fictitious faith founded on the basis of deception, to establish that people can prosper and be happy under false beliefs. When two men founded the island nation of San Lorenzo, Cats Cradles model for society, it was decided by them that the only way to keep starving natives from revolting was to create a religion focusing on the individual and then outlaw it. By doing this, the people could all employed full time as actors in a play they understood, that human being everywhere could enjoy and applaud 144. So became Bokononism, one of the men taking charge of the government, and the other, Bokonon, retreating into the forest to preach his faith. After exploring the theory of Bokononism, and machinations of the men behind it, the reader is left wondering if Vonnegut is implying that democracy and our American ideals could be, perhaps, an elaborate hoax. Bokonons words: I wanted all things To seem to make more sense, So we all could be happy, yes Instead of tense. And I made up lies So that they would all fit nice And I made this sad world A par-a-dise 109 Upon his arrival at San Lorenzo, John is struck by the illusionary visage that the island projects. From his room in the luxurious Casa Mona, he is blessed with a view of the islands one paved street, the harbor, the airport, and a multiplicity of well manicured lawns and hedges. However, the squalor and misery of the city, being to the sides and back of the Casa Mona, were impossible to see 131. This clouded sense of beauty projected by the hotel may be interpreted as yet another metaphor blasting the concept of nationality. Perhaps the bells and whistles decorating our freedom and independence are merely distracting us from the corruption and destruction being planned behind the scenes? Perhaps we really have no business calling ourselves one nation under god, as we are simply millions of people with millions of different interests? As John states: aâ‚ ¬Ã‚ ¦a seeming team that meaningless in terms of the ways God gets things done, a textbook example of what Bokonon calls a granfallon. Other examples of granfallons are the Communist party, the Daughters of the American Revolution, the General Electric Company, the International order of Odd Fellows-and any nation, any time, anywhere. 82 Bokononism says that if there is a god, he is a practical joker, and the destruction of the world is thought of to be the Almightys final horrible joke. .u8a79d9547b4415ac49a03e594d066004 , .u8a79d9547b4415ac49a03e594d066004 .postImageUrl , .u8a79d9547b4415ac49a03e594d066004 .centered-text-area { min-height: 80px; position: relative; } .u8a79d9547b4415ac49a03e594d066004 , .u8a79d9547b4415ac49a03e594d066004:hover , .u8a79d9547b4415ac49a03e594d066004:visited , .u8a79d9547b4415ac49a03e594d066004:active { border:0!important; } .u8a79d9547b4415ac49a03e594d066004 .clearfix:after { content: ""; display: table; clear: both; } .u8a79d9547b4415ac49a03e594d066004 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8a79d9547b4415ac49a03e594d066004:active , .u8a79d9547b4415ac49a03e594d066004:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8a79d9547b4415ac49a03e594d066004 .centered-text-area { width: 100%; position: relative ; } .u8a79d9547b4415ac49a03e594d066004 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8a79d9547b4415ac49a03e594d066004 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8a79d9547b4415ac49a03e594d066004 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8a79d9547b4415ac49a03e594d066004:hover .ctaButton { background-color: #34495E!important; } .u8a79d9547b4415ac49a03e594d066004 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8a79d9547b4415ac49a03e594d066004 .u8a79d9547b4415ac49a03e594d066004-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8a79d9547b4415ac49a03e594d066004:after { content: ""; display: block; clear: both; } READ: Gothic Horror EssayIn one of his last statements, Bokonon states that this God is hardly the all-loving entity he is perceived to be. Someday, someday, this crazy world will come to an end, and our God will take things back that He to us did lend. And if, on that sad day, you want to scold our God, why go ahead and scold Him. Hell just smile and nod. 218 In this same cool manner does Bokonon go about breaking the news that God does not intervene with human affairs, rather it is man who must control his own destiny. Man blinked. What is the purpose of all of all this? he asked politely. Everything must have a purpose? asked God. Certainly, said man. Then I leave it to you to think of one for all this, said God. And He went away. 215 While the notion of a practical joking funnyman as a heavenly father may offend some churchgoers, it is Vonneguts way of saying that we may be taking our concept of religion too far. Only MAN is sacred in Bokononism, and that may be an aspect left out of organized faith. We may only live once, and wasting our lives preparing for the one hereafter may be a phenomenal waste of time. In conclusion, while some of the events and ideas present in Cats Cradle may register as ridiculous and just plain weird, it is with these feelings that Vonnegut wished his readers to experience his novel. Only by creating extreme situations and extraordinary theories was Vonnegut able to reproduce the level of absurdity he felt towards society. When a novel simply denouncing God, America, and progress may have been shunned and ignored by the masses, the humorous and witty, yet bitter account of the end of the world present in Cats Cradle was able to make an impact.