Preparing for the BMAT (biomedical admissions test) Essay

The biomedical admissions test was created to assist medical and veterinary schools in the admissions process. Some of the universities have much more applications than places and the majority of these applications are strong. The BMAT allows the universities to filter out the strongest candidates based on exam performance. The BMAT exam lasts for 2 hours and is split into 3 sections. The examination test date is 31st October 2008. This article will aim to provide you with some advice and give an overview to students who are planning on taking the BMAT exam. †¢ aptitude and skills (1 hour) †¢ scientific knowledge and application (30 minutes) †¢ writing task (30 minutes) The universities which currently require you to take the BMAT are: †¢ The university of Cambridge †¢ The university of Oxford †¢ Imperial college London †¢ The royal veterinary college †¢ University of central London Aptitude and Skills This section aims to explore your problem solving skills, your ability to understand and interpret data and your analytical skills. It is multiple choice for the most. This is the main reason as to why you should guess intelligently, take a look at the given data and take a guess. Practice is key in this section. For the problem solving element of this section look at all the given data carefully. Here are some techniques to help you. †¢ Divide and conquer technique: Break down any large chunks of data into smaller chunks, making the smaller problems which are easier to solve and then once you have solved them put the data back together and form an answer. †¢ Trial and error: Use different approaches to come to a final conclusion and answer. †¢ Working backwards: start with one of the possible answers and work backwards from it. †¢ Incubation: This is a last resort method which seldom works. Put all of the starting details relating to a problem in your mind picture them and then stop focusing on them and carry on with the examination (take an intelligent guess). Your subconscious mind may come up with an answer during the rest of the examination The understanding and interpreting subset involves using the information in front of you, do not make assumptions unless it is appropriate to the question. Analyse all data given carefully not leaving anything out. The data analysis subset involves extracting certain points out of the data and using these to make suitable conclusions, to give the answer. Depending on the starting data you are provided with this could include using statistical methods, interpreting graphs, curve fitting or even eradicating unwanted information and prioritising said data. Scientific knowledge and application This section attempts to make students utilise their scientific knowledge to help them answer questions. Again this section is multiple choice, so make informed guesses when there is a need using the data given. This section also requires practice and revision of scientific principles in order to score high marks, so we advise you do some revision covering the basics of biology, chemistry and physics. Writing task The writing task is asking you to create an essay from a given question. Here are some general pointers to help you achieve a great score. †¢ Read: Read articles, newspapers, journals and book. This will help you to gain an understanding of how to put forward logical thought and will also help improve your English writing skills †¢ Partake in group discussions/debate forums: By doing this you will develop the skills that allow you to analyse certain situations and statements, in addition to developing the ability to generate a fair argument looking at both sides of the situation and can help you produce good conclusion. †¢ Good structure: Ensure you have an introduction, Main body and conclusion. By having an assigned essay structure your ideas will flow more freely and will follow a logical order that makes it easier for the reader to understand. †¢ Snappy conclusion and introduction: the introduction and conclusion can be the sections of your essay that sell it to the reader. Because these are the first and last things they read and so will remain in their mind the longest. An extremely good conclusion will stick in the readers head and maybe it might help you to boost your mark. Conclusion One key aspect for revision regarding the UKCAT is to sit some mock BMAT examinations; this will allow you to get a feel for the allocated time slot for the exam and thus ensure that you can finish all the questions. Some final general pointers I would like to add are 1. Don’t waste too much time on one question. 2. Generate a short plan for your writing task, just pointing out what you are going to cover and in what order. 3. Make sure you get plenty of rest before the exam. 4. If you have time available at the end of the exam use it to check over your answers.

Epistemology and Knowledge Essay

Epistemology, or the study of knowledge, requires the scholar analyze the what, how, and why’s of their own knowledge. Asking these questions of themselves is essentially applying that which they have learned. There are different origins of knowledge as conceptualized by philosophers, educators, and scientists. Early philosophers defined knowledge as â€Å"justified true belief† (Cooper, pg. 23). In order for an individual to know something it must be true, he or she must believe it, and the belief in it must be justified or rationally reasonable. Later, early modern philosophers required knowledge to be proven and absolute. The scientific method was employed to provide proof for ideas and beliefs. The means by which knowledge is acquired varies. Feldman cites sources of knowledge as perception, expert testimony, memory, reasoning, and introspection (Feldman, 2003). As an educator, instructing primary age students on a daily basis, I must not only have great insight into what I believe, but I also must have insight into my student’s knowledge as well. Instructors need to know a number of things about their students, such as: Do the students have adequate prior knowledge to understand the new material being presented? Are the students sufficiently motivated to engage in the cognitive tasks required of them? Does the information fit an existing scheme of knowledge or will it require some alteration of current understanding? Understanding what my student know and at what depth they are able to apply that knowledge guides my instruction. My natural curiosity, a natural inclination for question, and a need for answers motivate the search for explanations. Knowledge and wisdom give an understanding of our position, role, and function in the world. Achterbergh and Vriens (2002) stated, â€Å"The role of knowledge in generating appropriate actions is that it serves as a background for articulating possible courses of action (articulation), for judging whether courses of action will yielded the intended result and for using this judgment in selecting among them (selection), for deciding how actions should be implemented and for actually implementing action (implementation)† (pg. 223). Knowledge enables interpretation of experiences, predictions of consequences, and provides the ability to make informed decisions. My own personal epistemology is a product of each of these views. Personal experiences have a major influence on beliefs and should be an acceptable source of knowledge but not the only consideration when acquiring knowledge. There is also a place for the scientific method which offers proven data to base knowledge. For me, knowledge is a product of reasoning (Feldman, 2003). I derive knowledge from information imported through different modes and from various sources, such as personal experiences, advice from experts, and data. These inputs of information are cognitively processed and filtered with the reference to past experience and prior knowledge to become new â€Å"justified true beliefs† (Cooper, ). Thus, knowledge acquisition is a process involving the collection of raw data or information, reasoning, and judgment making. For example, after my students have taken a test, I look at the data, think about the patterns in the data, or the lack of a pattern using prior knowledge and experiences as a filter. Finally, I decide what my next step or strategy will be. Do I need to reteach the subject because the pattern suggests that most of my students did not fully understand the skill or concept? Or do I move on to another more complex skill or concept because my students have proven themselves knowledgeable? It is in this way that I acquire knowledge and apply that knowledge to planning lessons for my students. Many of my colleagues rely solely on the scientific method to make decisions in regards to student learning. They are satisfied with looking at a spreadsheet full of data and believe that it tells the complete story in regards to students. They are also under the assumption that scores derived from a series of multiple choice tests given on a set of skills will reveal if a student has acquired the desired knowledge. Basing grades on these tests is also appropriate. I do not believe that this tells the full story of my student’s knowledge. These tests may demonstrate the ability to regurgitate this knowledge within a certain context, but out of this context this may not be true. I do, however, use this data to help inform many of my decisions, however, I do not make decisions based exclusively on this data. There must be a balance  of reasoning, using my 16 years of experiences and training, as well as raw data tells a more complete story of my student’s knowledge and abilities. I have worked for Porterville Unified School District (PUSD), in Porterville, California, my entire career. PUSD’s vision and mission statements read as follows: â€Å"PUSD students will have the skills and knowledge to be prepared for college and career and to make a positive impact in a dynamic global society. The mission of PUSD is to provide students a dynamic, engaging and effective educational experience that prepares them with the skills to be productive citizens in a global society. † As a result, it is perceived that all students will develop and demonstrate â€Å"critical thinking and problem solving skills; cultural awareness and the ability of collaborate with diverse groups; effective communication skills of listening, speaking and writing; creativity and innovation; leadership, self-management and organizational skills obtained through real world applications and community involvement; (and) the ability to navigate the global world of work and further their education (Porterville, 2012). † Porterville Unified (PUSD) has given explicit expectations for what students should know at the end of their educational career with the district, how students get to these end goals is a little less clear and left to the judgment of the teachers. There are some expectations of teachers and lessons presented to students given by the district. Many professional development hours have been spent on instructing teachers about the specific things that administrators will look for as they do brief observations of classroom instruction. The expectations include teaching explicitly to the essential standards; posting of the essential standard being taught; 80% student engagement during the lesson; display of exemplary work; higher order questioning and thinking skills. Administrators collect this data and share it with grade levels and school wide to help teachers focus on areas that are lacking. Administrator walk-throughs give a quick snap shot of the type of teaching and learning taking place during a lesson and they help to build a holistic picture of the teaching methods and resources being used (Hetzner, 2011). PUSD has placed an emphasis on the strategies needed for effective lessons and, in turn, effective student learning. As a 4th grade teacher for Porterville Unified School District, my task is to create daily lesson plans that serve to guide me as I teach my students. My first step in creating these lessons is to determine my student’s level of prior knowledge. I can accomplish this by looking at formal and informal assessments and data. Observation of this data gives me a better understanding of what my next steps with my student should be. In some cases, I need to go back and reteach skills, while in other cases I can teach my students a new skill. I have to make an informed decision as to what cognitive level I need to teach to next. Awareness of how my students are performing as well as where I need to be as far as pacing and staying on track to get through all the skills needed to be taught within the year are vital to my daily task as a 4th grade teacher. As I compare my personal epistemology with that of my district, I realize that I spend more time assessing data after the lesson has been taught while the district places more emphasis on data collected during a lesson. Both of these approaches are valuable and, in fact, the district does place value on the end result (i. e. State test scores), however, there is little action that can take place after the end of the year data is collected. PUSD has placed and emphasis on good instruction because they see it as the road to a good education, as well as, the skills and goals they have set in the mission and vision statements. Our epistemologies align in that we both rely on the research of experts. I trust, as does PUSD, that the data given by experts is valuable to our own knowledge and it should guide how I teach my students. The district also views its teachers as experts in the field and has given many freedoms in the presentation and uses of resources when teaching students. As I reflect on my school districts focus as compared to me I realize that even though our epistemologies are not exactly aligned we are aligned in our focus of the students. Students come first. That means I will use whichever strategies I need to in order to create effective student learning. Reviewing test scores and planning lessons are vital to student learning, however, I have been so centered on what I am teaching that my students have not been engaged as well as they could be and thus have not learned the subject matters to their full potential. Also, although pacing is important, it should not be of top priority. Top priority should be assessing my students during the lesson and changing strategies, or even the skills being taught, if my students are not engaged. There is no point in plowing through a lesson if the majority of my students are not listening to what is being taught. This new insight will definitely help to drive my instruction and will help make me a more effective teacher. References: Achterbergh,J. , Vriens, D. (May-June 2002). Managing viable knowledge. â€Å"Systems Research and Behavioral Science. † V19i3p223 (19). Cooper, D. E. (Ed. ). (1999). Epistemology: The classic readings. Malden, MA: Blackwell. Feldman R. (2003). Epistemology. Upper Saddle River, NJ: Prentice Hall. Hetzner, Amy, 2011. Walk-throughs give school administrators firsthand view of staff in action. JSOnline: Milwaukee, Wisconsin Journal Sentinel. May 14, 2011. Retrieved on November 20, 2012 from: http://www. jsonline. com/news/education/121843078. html Porterville Unified School District, 2012 . PUSD: Vision and mission statements. Retrieved on November 20, 2012 from: http://dnn. portervilleschools. org/dotnetnuke/District/VisionMission. aspx.

The effect of the London 2012 olympic games

As part of the London 2012 Olympic Games the Great British Government presented a legacy that they hoped would aid them to win the bid to host the games. This included what they hoped would become beneficial long-term effects socially and economically for Great Britain. One of the claims made the government was: ‘Harnessing the United Kingdom's passion for sport to increase grass roots participation, particularly by young people – and to encourage the whole population to be more physically active'. Department for Culture, Media and Sport, 2010) Meaning that hosting the games would change the nation's attitude towards physical ctivity, contributing to a hopeful increase in participation in sport. This investigation explores the link between hosting the Olympic Games and sports participation in the host country, in particular around the host city of London. The study focuses on measuring the legacy effects a year after the games began. This research is being created to gai n a greater understanding about how the 2012 Olympic games has affected the nation – London in particular.With this information we also would like to make the results more specific and find out: how the Olympic legacy has inspired people and how distance of residency from the Olympic stadium ill affect their perceived perception of the games and finally what economic and social barriers may stand in the way of individuals becoming involved post- Olympic Games. METHODS DESIGN Data generation was carried out from the Opening Ceremony (27th July 2012) to exactly one year after the Opening Ceremony (27th July 2013). The approach taken was twofold, firstly a questionnaire was conducted.The first method of this study uses a self-completion questionnaire to determine a link between the London 2012 Olympic Games and the perceived impact on sports participation across England. This allows participants to self-evaluate the impact of this event, and thus provides a subjective evaluation , but still shows an important social indicator. The questionnaire includes close-ended questions for easier completion and so respondents do not tire, and therefore a larger response is more likely making the data more representative.The Likert scale will be used; respondent's attitudes will be obtained by asking them to respond to a series of statements, in terms of the extent to which they agree with them, where 1 was ‘Strongly Disagree' and 5 was ‘Strongly Agree'. The number of uestionnaire. Examples of positive statements are: ‘grassroots participation would be boosted. An already sports-mad nation would get fitter and healthier. ‘ (Department for Culture, Media and Sport, 2010). And, ‘These champions and potential champions provide an important inspiration forothers to ‘have a gd. McKay, 1991). Examples of negative statements for use in the questionnaire are: sports organisations need to ensure that marketing is sensitive to consumer resista nce arising from an awareness of how difficult it is to emulate our sporting heroes and heroines. ‘ (Hindson et al. 1994).And, ‘It's no good having a great Olympics in 2012 and inspiring many young people to take up sport if we don't have the facilities, coaching and infrastructure to get them involved and keep them in sport. ‘ (Draper, 2003). Research conducted by Hindson et al. (1994) concluded that the Olympics had a positive effect on club membership. Conversely, Edcoms (2007) found no clear correlation between hosting the Olympic Games and sport participation as a long-term affect, however, may lead to short-term gains. The second part of the process involved another questionnaire. This part of the study involved obtaining socio-demographic information including age, gender and distance of residency from the Olympic Park, all of which could affect a residents perspective of the event.Previous research has indicated that reactions could be based on these key fa ctors (Twynam & Johnston, 2004). Research has indicated that in ethnic minorities, such as East London, barriers exist such as unaffordable facilities and unavailable childcare, high crime rates, fear for personal safety and culturally inappropriate activities are of primary importance and may influence willingness to articipate (Seefeldt et al. , 2002). The chosen technique to distribute the questionnaires was the ‘drop and collect' method.This involves the hand delivery and collection of the questionnaires, providing a cost effective, reliable and very fast method to complete this research. Respondents are able to complete the questionnaire at their own pace therefore are more likely to complete it. The technique avoids interviewer bias and control over the selection process.

Egyptian Art Essay Example | Topics and Well Written Essays - 1000 words

Egyptian Art - Essay Example The size of the woman is almost half of the size of the man. Although the man is so big in comparison to the woman, both appears to be two mature people of approximately the same age. The woman cannot be mistaken to be a child despite her size because of her full body built and facial features. The man is almost naked showing his muscular upper body and sturdy arms and legs. His only body covering is some sort of a skirt. What makes him truly Egyptian is his head covering. The woman beside him wears a straight whole dress and has a straight, shoulder-length hair. The simplicity of the figure and attire of the woman as well as her physical position signify that she is subordinate to the man. In fact, I think the man is one of the Pharaohs of the old Egypt because of his headdress. The woman beside him could be one of his wives or mistresses. Their facial expressions are serious but not stern. In my own point of view, the artist is showing the two figures as clearly as he/she could portray for not any part of the body of each of the characters are hidden or distorted. They are portrayed as simply human beings except for their sizes, that is, the man is so big and the woman so small in comparison to him. On a closer scrutiny, I think the artist is showing the difference in stature and position between the man and the woman. The man is superior and the woman subordinate. This is not only manifested in the size of the figures but also in the manner of their dressing. The woman's attire is so simple compared to the man. There is not much adornment for the woman that may either show her to be a princess or queen. The way she is dressed may even suggest that she is a servant except that she lacks any tool or object that will prove it. Thus, it would be much safer to consider her as a portrayal of how inferior is a woman compared to the man. As to the figure style, the figures are rendered naturalistically, that is idealistically. The body parts are lean. These are they ways the ideal proportion and size of the human bodies should be. The man is shown as muscular and big while the woman should be petite with curves on the proper places like the breast and the belly despite the covering. I am just a little disturbed with the feet are carved, they are not carefully formed to the ideal size especially the toes. The figures are static. They appear to be just standing and having their pictures taken. Or they are shown to be there for display so that others may see them. On a closer look though, their presence already gives an impression that they are important and should be given due respect and honor. There is proportion in terms of the body parts of each figure, however, in contrast to each other, the woman is too tiny and the man so big. This must be the ideal sizes of humans in the period this was created. As mentioned earlier, this may be because of the intention of the artist that speaks of man's superiority over the woman. The artist did not put any other color on the figures except that of the natural lime color. Color is not applied maybe because it was the trend of the time. This does not diminish the effect that the sculpture has on the viewer. The sculpture is three-dimensional. The figures appear to be real people posing for a picture. Closely, when you stand beside the sculpture they seem to be real people that exude power and

Child Exploitation in War Research Proposal Example | Topics and Well Written Essays - 1000 words

Child Exploitation in War - Research Proposal Example ets walking through the rubble of destruction and relatively large children carrying revolvers and AK-47s[5, page2] on their still underdeveloped shoulders. At least two million children have died in last decade as a result of wars waged by adults; many targeted as non-combatants or killed in action as soldiers. And three times that number were injured and disabled [1, page 1]. Carol in [1, page 2] discusses how the last decade (90s period has witnessed development of new laws and UN backing the cause to immune children from the ills of wars and conflicts. Irrespective of the winners of war, damage is inevitable to both sides in terms of destruction and civilian killings. She also lays importance on the education factor and its importance in reviving (and in less effect quarantine) children from war`s blow. Ethnic conflicts witnessed recently (middle east Palestine-Israel border and Afghanistan etc) and still going on in mainly parts of Africa has seen local militia enrolling brain washed children with weapons and ready to fight like a hero in the eyes of local public. In Children and War, J Pearn gives thorough insight into the â€Å"changes† that are brought into the lives of children who experience the conflicts and wars. First of all, there are injuries and even loss of body parts (mainly limbs, due to lad mine explosions, and shooting & shelling that goes on in their neighborhood). It is a common noticeable fact that elderly people and small children have relatively weak immune system, hence they can`t cope up with fatal injuries and post traumatic shock in post war scenario. Children age group between 8-18 years is a growing body and mind. Early life experiences and situations are etched in human minds for a long time and help in developing our personalities and attitudes toward life. Since the only thing that war torn areas notice is violence and blood and anger, these expressions are imprinted deep inside the psyche of small children who on growing up

Death penalty Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Death penalty - Research Paper Example The criminal justice system is implemented under imperfect conditions. Risks of convicting innocent individuals within the system have been seen all too often. These risks are some of the primary considerations in the opposition of the death penalty – that innocent individuals may be put to death because of this imperfect system. For which reason, this paper now seeks to discuss the abolition of the death penalty. It presents arguments and supporting theories and discussions on the abolition of the death penalty within the criminal justice system. Discussion I believe that death penalty should be abolished because it is an inhumane punishment. â€Å"Death destroys an individual’s status and his or her very existence in organized society† (Chenwi, p. 97). In effect, the death penalty is a form of punishment which practically strips a person of his rights and his rightful place in an orderly and peaceful society. The severity of the death penalty as a punishment de grades human beings and strips them of honor. It summarizes and defines their life into one act of violence and deems such life to be unworthy of continuance. And such summary judgment is something which should not be supported The imposition of the death penalty must be prevented because of the criminal justice system is basically imperfect. No matter what evidence is often unearthed from any criminal investigation, to some degree, such evidence cannot often completely prove a person’s commission of a crime. The possibility of convicting a person of a crime he did not commit has been proven true time and again (Cole and Smith, p. 405). The possibility therefore of sending someone to his death for a crime he did not commit is also a strong likelihood. This is a risk we cannot prevent and manage with the death penalty because, unlike imprisonment sentence which can be carried out in jail, carrying out the death sentence is irreversible. On the off chance that a person is indee d later proven innocent, imprisonment affords a person freedom. But death? Death is a one-way ticket. Lang also set forth these same arguments. He argues that there is a distinct possibility that a person who is wrongly convicted of a crime would be sentenced to death. This is a strong possibility which is too grim for me to consider. It would be wrong for us to close our eyes to this grim possibility. Lang discusses the injustices suffered by Michael Blair as a basis for his opposition to the death penalty. He discusses how evidence eventually presented in court successfully proved that Blair was innocent of the crime being charged against him. However, this was after fourteen years spent in death row. This was after fourteen years of emotional trauma – waiting for the possibility of having his head next to the proverbial chopping block. Blair also lost fourteen years of his life – a life which could have been productive in terms of career, family, and social life. Un til and unless we can absolutely avoid more ‘Michael Blair’ incidents can we safely consider the possibility of imposing the death penalty as a means of deterring crime and rendering punishment to criminals. It would be difficult to gauge and decide that things would have been better off for people like Michael Blair, but in considering the cases on mentally retarded individuals, being

Story from the bible Essay Example | Topics and Well Written Essays - 1000 words

Story from the bible - Essay Example Judith is introduced in chapter eight as a wealthy widow woman of the city called Bethulia. Her husband died perhaps of heat stroke while he was overseeing a harvest and left her with all of his belongings. She is described as being very pious and wise and has the respect of the elders of the town. When they think they have no choice but to give up, she assures them she will do something about the invading general Holofernes, who is camped in the next valley. By Chapter 11, she has dressed herself in a way that is seductive but also very wealthy and classy so that she can get the attention of Holofernes, which is successful. She spends several nights praying for the right time for Holofernes to attack while he plans how he’s going to have her physically. Chapter 13 is the most exciting chapter of the story as it is here that she beheads Holofernes as he is passed out drunk and then passes out of his camp with his head in a bag unharmed because of the way she had arranged her s tay there. Although she is mentioned as late as the last chapter of the book, Chapter 16, her story is really finished by Chapter 14 after she tells her countrymen what to do with the head and how to frighten the rest of the Assyrians away. This story of Judith is central to the book’s meaning as it is her actions that attempt to teach the process of making oneself the instrument of God. The book has undergone a great deal of scrutiny in terms of its authorship and dating. The Women’s Bible Commentary points out that the book was mentioned in 1 Clement in the first century, so it had to have been written prior to that time. Others, such as the New Jerome Biblical Commentary have discovered references in the writings of Clement of Alexandria, Origen and Tertullian. The HarperCollins Bible Commentary suggests that the book is post-exilic and probably

Sustainable Tourism in the Galapagos Islands Essay

Sustainable Tourism in the Galapagos Islands - Essay Example I had no idea that sustainable tourism would really amount to such a profound and important topic. So much has been made of global warming and the melting of the polar ice caps, ozone layer pollution and the ozone hole over the Antarctic, the depletion of the rain forests, and many other cases of abuse to our environment because of the emission of harmful greenhouse gases, irresponsible logging, and other acts that we know are wrong but do anyway. Not so much has been said about sustainable tourism. But tourism isn’t an act that is wrong in itself, especially if one takes nothing but pictures and leaves nothing but memories. It never occurred to me that there was such a place as the Galapagos Islands where the very presence of throngs of people is in itself destructive. Acts so innocent as walking off the beaten path, or drinking water and eating fish, if done by enough people at the same time and with great frequency, already compromises the sustainability of the place. This is because off-path grounds may be the site of rare plants or the nesting or feeding place of unique species of rare animals, and mass consumption of drinking water and fish compels added importation of drinking water – more chances for the transfer of pollutants – and encourages overfishing that may reduce aquatic life to unsustainable levels. For me, the Galapagos in many ways is a miniature version of our planet earth. The species existing in it could not survive anywhere else; so, too, could we not survive outside our planet, at least as far as we know now. Any species lost in the Galapagos is lost forever, such as in our planet; thus, we need to preserve the Islands, just as we need to preserve the planet, enough to sustain life.

Sports Marketing Plan - a plan to increase interest and attendance for Research Paper

Sports Marketing Plan - a plan to increase interest and attendance for C.D. Chivas U.S.A. located in Los Angeles, California - Research Paper Example The services are presented to our esteemed customers are offered ad Chivas which is in Los Angeles, California. There are no particular criteria or method for accessing our services except for the tickets. It is our responsibility to ensure our target customers enjoy the entertainment. In this section, we major in the analysis of our competitors and the comparison with our services. Among our competitors are: Galaxy, NBA, and the choice to staying at home. We will examine the quality of service of our competitors. For instance, we will have to look into the times at which our competitors offer their games, the price of their tickets among others. As a service provider in a stiff competition market, we shall examine the strengths and weaknesses of our current competitors such us Galaxy and NBA. We will consider any competitor potential and with ability to influence the choice of our customers. At this stage we will provide a defensive and offensive strategic context so as to assess the opportunities and threats. This stage is very essential as a component of our corporate strategy. The entertainment industry has a wide scope and nature as sales depends on the customers’ enjoyment of the games. Our competitors who are Galaxy and NBA also offer similar services as we do and therefore quality of service we offer will distinguish us from our competitors. Our customers include every individual who enjoys watching games. We target teenage and young adult groups as our major customers. As mentioned before, the key success factor is the quality and cost of our services. Our competitors though offer similar services, we beat them in quality and our prices are also moderate and affordable to our customers. As a competitive strategy, we shall increase and multiply the number of our first time attendants. Possibly, we need to increase this by 500 people per game. The overall increase population is 9000 and we want to achieve this by October 31, 2013. In order to

Reaction paper Essay Example | Topics and Well Written Essays - 500 words - 5

Reaction paper - Essay Example As there is no means of eliminating the human ability to make errors, it is necessary to first do what can be done to negate or contain the symptoms of the problem by placing safeguards and checks in place that will protect both the patient and the caregiver in ensuring that errors made are caught in time to fix the problem. According to the author of the article, this is exactly what the IOM report was attempting to suggest, but this idea was completely overlooked by those who read it. By putting the medical community on the defensive instead of working with it to try to address problems that arose, the emphasis on blame created a scenario in which medical professionals became fearful of reporting issues and attempted to deal with things on their own. This is comparable to a doctor yelling at a chronic patient for not getting better. It is human nature in that case for the patient to refrain from reporting new symptoms in order to avoid being yelled at, but the problem can only get worse. While it is clearly necessary to report those individuals who are deliberately or negligently endangering patients, as it would be necessary to report a new symptom that restricted breathing, it is pointless to simply assign blame without first addressing the original problem. In introducing the nature of the problem, the report does an excellent job of bringing these issues to the front as a means of redirecting the reader’s attention to the true importance of the report, which are the IOM’s recommendations for safe practices. The article gives a very informative and understandable summary of the IOM report, emphasizing the importance of preventing error through system-wide effort. The causes for error are laid out systematically as are the nine recommendations for reducing the effects of this error. This step-by-step progression of ideas is very logical and the examples provided through each

Therapies Order Essay Example for Free

Therapies Order Essay What is the major point/hypothesis? If there are any subthemes, list them. This section is a roadmap for you and the reader. It tells where you are going and what you are going to discuss. Make sure you discuss the article very well as though I have not read it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When we study human behavior, specifically focusing on the development of personality and crucial to how a person or individual conducts him/herself, psychology offers a variety of dimensions. The concept of personality is central to our attempt to understand ourselves and others and is part of the way in which we account for the differences that contribute to our individuality. Psychologists have been particularly concerned with shaping of the personality in relation to genetic and environmental influences. We have been fortunate that the study of human personality has been thriving and fruitful. We can choose from as many models we can to help us see ourselves better and maintain good relationships.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     For the thrust that this paper is taking, I wish to mention then my views individually, on Behavioral, Cognitive-Behavioral, Psychoanalytic, Existential, Humanistic, and   Family Systems therapies.. -The Behavioral   model utilizes what is termed as the learning theory posited by Skinner and Watson and the rest of the Behaviorism school. It assumes that the principles in learning i.e., conditioning (Associative and Operant) are effective means to effect change in an individual. Generally, the thrust of this theoretical perspective is focused on the symptoms that a person is experiencing. Just as many of the errors of the patterns of behavior come from learning from the environment, it is also assumed that an individual will be able to unlearn some if not all these by using the techniques as applied based on the learning principles. To a certain extent I believe that this still works: reinforcements are effective to some extent and in some or many people hence I am incorporating this stance separate or distinct from the Cognitive-Behavioral approach.   In behavior therapy therefore, thoughts, feelings and all those â€Å"malfunctioning† and unwanted manifestations revealed in one’s activities can be unlearned and the work of a behavior therapist. The basic concepts include â€Å"extinguishing† – utilized when maladaptive patterns are then weakened and removed and in their place habits that are healthy are established (developed and strengthened) in a series or progressive approach called â€Å"successive approximations. When these (factors) are reinforced such as through rewards in intrinsic and extrinsic means, the potential of a more secure and steady change in behavior is developed and firmly established (Rubinstein et al., 20074; Corey, 2004). Cognitive-Behavioral therapy. In the cognitive approach alone, the therapist understands that a client or patient comes into the healing relationship and the former’s role is to change or modify the latter’s maladjusted or error-filled thinking patterns. These patterns may include wishful thinking, unrealistic expectations, constant reliving and living in the past or even beyond the present and into the future, and overgeneralizing. These habits lead to confusion, frustration and eventual constant disappointment. This therapeutic approach stresses or accentuates the rational or logical and positive worldview: a viewpoint that takes into consideration that we are problem-solvers, have options in life and not that we are always left with no choice as many people think. It also looks into the fact that because we do have options then there are many things that await someone who have had bad choices in the past, and therefore can look positively into the future. Cognitive-Behavioral Therapy postulated primarily by Ellis and Beck â€Å"facilitates a collaborative relationship between the patient and therapist.† With the idea that the counselor and patient together cooperate to attain a trusting relationship and agree which problems or issues need to come first in the course of the therapy. For the Cognitive Behaviorist Therapist, the immediate and presenting problem that the client is suffering and complaining from takes precedence and must be addressed and focused in the treatment. There is instantaneous relief from the symptoms, and may be encouraged or spurred on to pursue in-depth treatment and reduction of the ailments where possible (Rubinstein et al., 2007; Corey, 2004). Psychoanalytic therapy. The Psychodynamic perspective is based on the work of Sigmund Freud. He created both a theory to explain personality and mental disorders, and the form of therapy known as psychoanalysis. The psychodynamic approach assumes that all behavior and mental processes reflect constant and often unconscious struggles within the person. These usually involved conflicts between our need to satisfy basic biological instincts, for example, for food, sex or aggression, and the restrictions imposed by society. Not all of those who take a psychodynamic approach accept all of Freud’s original ideas, but most would view abnormal or problematic behavior as the result of a failure to resolve conflicts adequately. Many of the disorders or mental illnesses recognized today without a doubt have their psychodynamic explanation aside from other viewpoints like that of the behaviourist, or the cognitivists. From simple childhood developmental diseases to Schizophrenia, there is a rationale that from Freud’s camp is able to explain (Kaplan et al, 1994). The Existential approach, as put forward by Nietzsche, Kierkegaard, Sartre, Heidegger, Rollo May, and Frankl, believes that the individual’s potential may lie dormant but that it is there waiting to be ushered in time. It recognizes that man is able to achieve great heights and that these are just waiting to be tapped not only by him/herself but that also when helped by a practitioner who is persuaded of this notion. It examines such major issues as free will and the challenges of exercising this free will, the issue of mortality, loneliness and in general, the meaning of life. The Therapy is effective when the practitioner works with elderly care and death and dying issues. It focuses on the individual needs but takes into consideration the significant relationships and the meanings they bring into the person’s life. Transcending the issues and problems are primary intentions of the therapist at the same time being realistic that certain limitations do exist and may hinder the process of recovery (Rubinstein et al., 2007; Corey, 2004). Humanistic therapy. Allport, Bugental, Buhler, Maslow Rollo May, Murphy, Murray, Fritz Perls and Rogers are those that helped usher in the Humanistic theory and consequent therapy. It holds in view the individual as possessing the options or freedom to choose, creativity, and the capability to attain a state where he/she is more aware, freer, responsible and worthy of trust. Because the human mind has immense potential, the approach assesses as well that forces from the environment bear on with the individual and depending on the interplay that occurs within the individual person, the result will either be destructive or constructive to the person. In sum, humanism takes into the perspective that essentially humans are good and not evil, and that the therapy facilitates by harnessing on the human potential through the development of interpersonal skills. This results to an enhanced quality life and the individual becomes an asset rather than a liability to the society where he revolves in (Rubinstein et al., 2007; Corey, 2004). Family-Systems therapy. This theoretical viewpoint has been the by-product of the works of Bateson, Minuchin, Bowen, Ackerman and many others. Usually done in pairs or by a team of practitioners, family systems therapy has its roots in behavioral and psychoanalytic principles. This model understands that the family is a unit and its members or any of its members with an issue or a problem must be addressed in the context of the family as a unit. It puts its emphasis on the relationships among the family members, their patterns of communication more than their individual traits and/or symptoms. The systems theory portion of the therapy indicates that whatever is occurring or happening is not isolated but is a working part of a bigger context. In the family systems approach then, no individual person can be understood when removed from his relationships whether in the present or past, and this is specially focused on the family he belongs to (Rubinstein et al., 2007; Corey, 2004). How does this essay relate to the chapter being studied and the class? Identify the portions of the text, that it relates to and explain how it is relevant. This means relate it to as many chapters in the text that are appropriate and explain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This essay essentially facilitates reflection by the student and enhances the understanding and comprehension of the material. The absorption of the concepts is crucial and the fundamental method or approach is to enlighten the student by digesting the topics through explaining in their own words, interpreting these into their contexts. 3. Why is this topic important to the chapter and to psychology? Use examples from the chapter to back-up your response(s). I do not want to know your opinions. I want you to have evidence for whatever it is you are proposing. How can you relate this to your everyday life?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The therapies are the crucial aspects to the successful reduction or elimination of the illnesses suffered by human individuals. These are the interventions devised and posited by man to address not only the symptoms that are indicative of the problems. The evidence-based researches point to their effectiveness (i.e., cognitive behavioral therapy or CBT by Beck and Ellis’ RBT) to various disorders. Psychology cannot advance when the interventions are not discussed or even discovered. One of the goals of psychology is the modification or control of the behavior which may be detrimental to the client and here is where the therapies come in to try to satisfy this goal.

Patient X Essay Example for Free

Patient X Essay Patient X’s doctor has been trying to convince him to practice better lifestyle habits to for several years to help combat his hypertension (on antihypertensive medication for 3 years), diabetes (6 years) and growing waistline. A recent routine check-up revealed a deterioration of his lipid profile (TC 260, TG 310, HDL 29, LDL 170) and fasting glucose of 172. Patient X is 55 years old, weighs 245 lbs and he is 5’10 . 1) Hypertension: Weight control to lower the risks associated with hypertension include a diet low in sodium and high in potassium. The risk of hypertension is lower when salt intake is lower and potassium helps reduce blood pressure by increasing the amount of sodium excreted in the urine. The DASH eating plan is the best option for maintaining hypertension. Physical activity is also a major lifestyle modification that should be adopted. Engaging in regular aerobic physical activity such as a brisk walk will lower the risk of hypertension. Diabetes: A diet to help control diabetes also focuses on weight management. Low glycemic index diets have been shown to reduce complications associated with diabetes. Exercise is also a key factor to controlling diabetes. A 3-5 days of the week exercise, which focuses on caloric expenditure and duration rather than intensity, has been proven to increase insulin sensitivity and glucose tolerance. *Exercise can reduce other risk factors such as weight control, lipid profile, and hypertension. Lipid Profile: Elevated triglycerides are best treated with increased physical activity and weight reduction. Aerobic exercise, weight reduction, smoking cessation, and moderate alcohol consumption will favorably affect HDL-C and lower LDL-C. After comparing these three aspects, it is easy to see that a diet focused on weight management, smoking cessation, and physical activity involving aerobic exercise will greatly lower Patient X’s risk factors for hypertension and diabetes. 2) Suggesting that Patient X begin the DASH diet would be the first place to start. The DASH diet includes an easy-to-use chart which helps plan menus. It also includes items that people generally like to eat, just in less moderation and with more fruit and vegetables. To help Patient X quit smoking, there are prescriptions or over the counter patches that will allow cessation. There are also therapy groups that Patient X could try if addiction proved to be too great. Exercising with someone, a friend or significant other is always easier than exercising alone. I would suggest that Patient X find an exercise buddy and possibly start a gym membership. If they feel this isn’t the right choice for them, then even walking around their block for 30 minutes allows some form of aerobic exercise in their life. After 6 months I would expect to see a lower blood pressure if Patient X had indeed been participating in physical activity. Improvement in blood pressure among hypertensive, takes effect within the first few weeks. I would also expect to see major improvement in total cholesterol, LDL-C, and triglycerides if the proper diet was maintained. I would also expect to see an increased insulin sensitivity and glucose tolerance. A drop in BMI will also be indicated.

Concept of Beauty Is in the Eye of the Beholder

Concept of Beauty Is in the Eye of the Beholder In our daily life we pass by many things, sometimes we give them attention by observing then in a way that our minds are set to and sometimes we dont even bother to look. We might see and find the beauty in these things using the ways of knowledge such as reason, emotion and languages. When I think of these things I come to conclusion that they must belong to a certain area of knowledge such as science, religion, arts and mathematics. However in order to examine these things we need the ways of knowledge, so after all the areas of knowledge depends on the ways of knowledge.   Most of the times it turns out that not every person on earth looks at the things as others do. As it is said in the claim we see and understand things not as they are but as we are. I believe there is more than one vision for each thing. As it is said Beauty is in the eye of the beholder. On the other side when it comes to maths there is always an answer that we are certain off which we cant disregard and we cant argue about such as 5+5=10, it is well known that the result is 10 to everyone and no one can come up with a different answer, which means that we see things as they are. But when it is about the methods we used to reach the theories which might differ from one person to another, allowing the person to think of theories as what he is not as others.   When I want to do bunji jumping I Choose to experience it because to me I think that it is not a risky thing to do, while to many other people it might look to them as the most dangerous experience of life. So in that case I would be following my emotions about this certain things and destroy the doubts of others. A way of knowledge is the reason by which we observe and look at all things. For example in the area of the knowledge , we sometimes look at the art work and try to understand it the way the artist ex plained it but deep inside what really   matters   is the first impression about it weather its good or not and we try to think of it as it appears in front of our eyes. In addition to that we can use our emotions to look at the painting and understand it, what does it mean to us? What do you feel about the colours?  For example when I look at a painting where it is full of blue colors I would feel extremely lonely and as a result I will feel the anger in the painting.  On the other side the artist might have used the color blue to portray the feel of peacefulness. So it is our emotions that help us to understand the world in a different way than others.   My mood can play a major role in understanding the painting because when I am in a good mood I would see the colors in a cheerful way while I am in a bad mood I would see them as outrageous thing which will somehow effect my opinion in the paining. In conclusion my feelings and my mood can greatly effect my opinion about the painting.Our culture can play a great role in our understanding of the painting and in the way we see this painting, for example I am a girl who lives in a preservative family where my parents have taught me not to look at nude painting. So when I look at a nude painting I would find it very interesting no matter how bad the artist was because I have never seen a naked body before, so for me the idea of such a painting draws my attention to the max, so my judgment on the painting would differ from the judgment of others. The language can also affect my opinion a paintin g because the way that I communicate with others in order to understand their ideas can be effective, for example I can never understand what the artist exactly mean by her painting if I didnt understand the language she is speaking to me with. Cultures: I might not think the same way as the artist and people think about the painting if I am from a different culture than theirs. For example in a certain culture the white dress means wedding while in my culture it doesnt mean so,if the painting consisted of a white dress I wouldnt understand that the artist is talking about a wedding. When it comes to colors its scientifically approved that every person sees the color at different shades which allow us to have different views of the painting. The mental state of a person can affect his view about things, for example a mentally sick person can look at an apple as a red ball but to us as healthy people we would recognize the ball when seeing it. Factors affecting the mind such as drugs can also affect the way a person under drugs sees things. For instance if he looks at a tree it might be like an illusion to him or like a giant person standing in front of him but to us we can see and know that its a tree nothing else than a tree. But if you think of our case we look at a tree as a tree, as anyone else see it; we dont try to think of it as something else. The field of specialization for every person effects the way he thinks observe and look at things. For example a scientist will look at the leaf of the tree as a source of food for the plant because the photosynthesis occurs there but t a fashion designer he would look like it as a material for his clothes productions. Accordingly to housewives she will look at it as a decoration, a farmer will look at it as source of living. To a mathematician he will look at it as a geometrical shape with different angels. An artist will look at it as a mixture of colors mixing with each o ther. As the end of the day a leaf is a leaf no matter how we look at it.  An elevators ding sound may seem to a musician as an initial of a music chain of a song that would be completed by other sounds in the surrounding; on the other hand for us it may seem much less meaningful.   Moods also can effect in your way of treating and thinking about ancidents like if somebody pushed you accidently or got into your way while you are in a bad mood you may explain it as if that person did it on purpose and make a big deal out of it, in contrast if I was in a good mood and this situation occurred intentionally I may think that it was by accident and ignore it or I wouldnt have paid any attention to it. If a writer was present in a seen it may be printed in his mind with full details including its varied aspects, while others may remember it generally with poor details or neither as if it is a daily normal seen.  Blind may depend on his of touch instead of his non-existing sight ,he will touch a lot of things and his instinct will help him to see things and feel things much more than what a normal person do so a lot of times you see them have certain talents that differs them and extinguish them from others.

John Rawls and Political Liberalism Essay -- Essays on Politics

John Rawls and Political Liberalism Describe in detail the role that the ideas of â€Å"overlapping consensus† and â€Å"comprehensive doctrine† play in Rawl’s theoretical answer to the fundamental question of Political Liberalism: â€Å"How is it possible for there to exist over time a just and stable society of free and equal citizens, who remain profoundly divided by reasonable religious, philosophical, and moral doctrines?† (Rawls 4). More specifically, how do these concepts help to preserve the traditional liberal values of freedom and equality? And do these concepts help to preserve stability within a pluralistic society? John Rawls book, Political Liberalism, addresses the need for the reformation of the unjust democratic constitutional regime. According to Rawls, â€Å"there is at present no agreement on the way the basic institutions of constitutional democracy should be arranged if they are to satisfy the fair terms of cooperation between citizens regarded as free and equal,† (Rawls 4). In the real world, individuals all follow their own political values or â€Å"comprehensive doctrines† that are not in equilibrium with other values. These principles, not being compatible, cause problems in a weak democratic society. Thus, Rawls hopes to create a model for disagreements that could arise within liberalism, in which they could have stronger sense of common ground, or stronger overlapping consensus, which people can make reference. Therefore, Rawls calls for the use of certain theoretical intellectual tools. The first order intellectual tool to guide this reform is the principles of justice. Strong principles of justices will lead to a large â€Å"overlapping consensus† and better political values, thus resulting ... ...because that which exists in the original position is fair. Moreover, there is a successful reform, in that a principle of justice (which is a tool of bringing about reform in an unjust democratic constitutional regime) survived the test of the original position. Thus, the ideas of â€Å"overlapping consensus† and â€Å"comprehensive doctrines† do in fact play a significant role in his theoretical question: â€Å"How is it possible for there to exist over time a just and stable society of free and equal citizens, who remain profoundly divided by reasonable religious, philosophical, and moral doctrines?† (Rawls 4). Moreover, these concepts help to preserve the traditional liberal values of freedom and equality help to preserve stability within a pluralistic society. Works Cited Rawls, John. Political Liberalism. New York: Columbia University Press, 1996.

Ray Bradburys Something Wicked This Way Comes Essay -- essays research

Ray Bradbury's Something Wicked This Way Comes David Glasgo Modules 15-16 Dec 20, 1996 Someone knows your secret dream, that one great wish that you would pay anything for. That person suddenly makes your dream come true - before you learn the price you have to pay. Ray Bradbury's, Something Wicked This Way Comes, is a chilling and suspenseful thriller, making a boy's secret dream come true right before his own eyes and that of his friend's too. The story in this book continually jumps back and forth between three characters; two which are always together and the other the library janitor and father of the one. Bradbury's style keeps the book flowing smoothly throughout all of his hopping and skipping around. He seems to be a mastermind of writing as the story develops before your eyes and you get drawn in never wanting to leave, until the book is over and you know the ending. I felt like I was sitting right there on the clouds watching all of this take place. Bradbury pulls you into the book and makes it "our place, too." All of this starts off quite interesting. It is October, the month of Halloween, and in this strange year Halloween came early. A lightning rod salesman, come to the town predicting a humongous storm that is coming this way. The clouds speak their own words, telling the same. Jim Nightshade and William Halloway, neighbors and best friends, one born a minute before October thirtieth and...

Women in the Middle East and Greece Essay -- Essays Papers

Women in the Middle East and Greece Historically, women were long considered naturally weaker than men, squeamish, and unable to perform work requiring muscular or intellectual development. In most pre industrial societies, for example, domestic chores were relegated to women, leaving heavier labor such as hunting and plowing to men. Women generally have had fewer legal rights and career opportunities than men as well. Wifehood and motherhood were regarded as women's most significant professions. In the twentieth century, however, women in most nations won the right to vote and increased their educational and job opportunities. Perhaps most important, they fought for and to a large degree accomplished a reevaluation of traditional views of their role in society. This reevaluation of traditional views is what created the area of focus for my learning plan while studying in the Middle East. My original idea was to investigate the steps taken by women in the Middle East and in Greece towards their independence and success as individuals and as a group. I wanted to know what types of public and private reforms initiated their freedom. I also wanted to find out if some women still lived according to their traditional history and the reasons behind that. For example, whether or not their personal beliefs, pressure from society and family, etc. . . . contributed to their traditional lifestyle. Throughout our program, I still maintained and took into consideration the general and primary focus of this learning plan. However, to my surprise, I began to touch on very country specific topics concerning the lives of women. This was because each country we visited was so different than the others, each had its own view towards wome... .... 2 Jan. 2005. . Morocco Transcript. Hopes on the Horizon: Africa in the 1990's. 1995-2005. PBS Online. 10 Oct. 2004. . Mrs. A. Saves Olympics, Challenges Patriarchy. The Associated Press. 2004. MSNBC News. 2 Jan. 2005. . Nefertiti: Queen of Dynasty XVIII. 2004. Minnesota State University, Mankato. 20 Nov. 2004. . The Woman who was King. Kings and Queens. 1997-2005. Mark Millmore's Ancient Egypt. 20 Nov. 2004. . Toprak, Binnaz. Civil Society in Turkey. Women's History in America. Women's International Center. 1994-2004. 7 Jan. 2005. .

Critical Evaluation Of An Emergency Plan Health Essay

In this essay, a critical rating of an exigency program is made. This is the generic exigency program of Holy Trinity School located in Bristol. This will be covered in Part A. In Part B, a brooding analysis of my experience as a participant in a table top exercising is made. It will besides analyze the effectivity of the exercising in comparing with other types of exercisings.Part AThere are a figure of ordinances that have been set out by the authorities to guarantee that the hazards of exigencies happening are mitigated and the authorities have besides met a figure of guidelines that organisations need to follow when they are outlining their exigency program for their organisation or topographic point. This essay will critically measure the exigency program that has been adopted by the Holy Trinity School, ( Bristol ) . Audit Commission Emergency Planning Self Assessment Tool and Preparing for Emergencies ( referenced in the ulterior portion of the assignement ) have been used as a footing of measuring the exigency programs. Critical remarks are highlighted in bold refelcting the appraisal of the emergecny program. Harmonizing to the Civil Duty Act stated in Emergency Preparedness ( 2005 ) there are three basic maps that all organisation must follow with. First, all organisations must guarantee that there are programs in topographic point to guarantee that exigency state of affairss are prevented. This includes taking preventative steps to guarantee that even if the exigency does occur so there are stairss in topographic point to guarantee that the exigency does non acquire out of manus and it can be handled by the organisation. Organizations must besides guarantee that all stairss are taken to seek and forestall the event from taking topographic point. From the position on the exigency program for Holy Trinity Primary School, instruction plays a really of import function in every person ‘s life and parents non merely set all their religion in schools in supplying this cognition to their childs but besides to safeguard their childs whilst making so in the premises of the school. This duty is taken attention of by the staff in charge in the schools, the governor and the other caputs of school. In the exigency program papers of Holy Trinity School, they have identified a figure of different hazards that can happen in the school and have taken preventative actions in order to guarantee that the chance of this hazards from happening are minimum, delight see APPENDIX 1 for more inside informations ( Holy Trinity Primary School, 2005 ) . Therefore their initial appraisal and bar for the hazards that may do exigencies are effectual and good documented. The 3rd map that the school must make is to guarantee that they maintain a program to guarantee that action is taken harmonizing to it in instance of an exigency. This will besides include in covering with the secondary impacts of the exigency. For illustration the school must hold a backup program in topographic point to guarantee that they can cover with the media, public, parents of the school. In Holy Trinity ‘s exigency program they have non included how they are traveling to cover with the parents, imperativeness, media and the populace if an exigency on a big graduated table does happen. The school must take action in order to amend their program to guarantee that they do hold a subdivision which inside informations how and who will manage the secondary impacts of the incident. The graduated table of the exigencies and their actions should besides be documented in the exigency action programs harmonizing to the ( Emergency Preparedness 2005 ) . This will assist those who are in the exigency direction squad to entree the hazards and act harmonizing to the graduated table of the hazard. Holy Trinity school has outlined the different types of hazards that the school is exposed to, for illustration they have dividend exigencies into two classs major and minor, but one of the drawbacks of this subdivision is that there is no item description on how to manage these two different state of affairss ( Holy Trinity Primary School, 2005 ) . This is necessary as those involved would necessitate to cognize what actions and stairss are needed to be carried out in instance of a major incident or in instance of an minor incident. Furthermore the exigency direction program should besides be Risk Driven, harmonizing to Blanchard and Lawrence ( 2007 ) have suggested that exig ency plans must be hazard driven which means that those involved in the twenty-four hours to twenty-four hours direction of hazards must utilize sound hazard direction techniques in order to guarantee that all the hazards are accurately identified, assessed, prioritized, mitigated and the right figure resources are attached to the peculiar hazard. Hazard directors should place all types of hazards which would include both adult male made and natural events that can happen. These appraisals should be made on the exposure of the factors that would play an of import function in doing the exigency. This has been good documented in the school ‘s exigency plan where they have outline all the factors that they think adult male and natural events that can present as an jeopardy and have mitigated these hazards separately, which is an effectual preventative measure. Another major rule of exigency planning is integrating. Harmonizing to Blanchard and Lawrence ( 2007 ) all the activities in incorporating the exigency should be integrated by all the member of the squad and the organisation so that persons at all degrees of the organisation know what their portion is when an exigency occurs. For illustration in the school ‘s state of affairs the wellness and safety section should organize with the exigency and medical squads and guarantee that they have regular plans that are in topographic point and are practiced sporadically to guarantee everyone knows what the program is in the clip of an exigency. This portion has been really good executed by the school ‘s exigency plan where they have a list of people who are involved in the hazard and exigency plan and each of their names and their duties are given besides their names ( Holy Trinity Primary School, 2005 ) . Flexibility is another of import characteristic of the exigency direction p rogram, therefore the exigency trough must happen advanced and flexible thoughts in work outing catastrophes and should guarantee that these methods comply with the standard authorization for wellness and safety. The directors need to be knowing is the Torahs, policies and processs and pull a figure of programs for different sort of exigency state of affairss. This will guarantee that the organisation is covered from all sides in instance of exigencies. Finally one of the last rules of exigency direction is to do certain that all those who are involved in the exigency direction squad are good qualified to manage assorted wellness and safety jeopardies. All persons must be given equal preparation sing different sort of state of affairss such as a fire or chemical jeopardy. The school has non provided any inside informations sing the preparation and cognition that the people involved within the squad have in order to manage assorted sorts of catastrophes ( Robert & A ; Andrew 2001 ) . It is indispensable that all the staff are trained and good equipped and hence each one will cognize which person has specialized in what sort of jeopardy. We shall now look into what are the existent elements of the exigency program and if Holy Trinity School complies with the elements that have been provided by the Cabinet office Emergency Preparedness program. Harmonizing to the Emergency Preparedness the chief elements of the exigency program are aims, information about the specific jeopardy, the existent execution program for the exigency, all the processs associating to the program, people and their undertakings, the designation of the legal facets at all the different phases of the jeopardy, topographic point where major of the exigencies will be handled and in conclusion all the contact inside informations of those who are involved in pull offing jeopardies in the organisation ( Robert & A ; Andrew 2001 ) . After critical review of Holy Trinity School ‘s exigency program it has been noticed that most of the elements laid down by the Cabinet office is present on their program but there are certain elements losing such as th e Stand down processs sing the incident. The school have besides failed to implement the preparation agenda of the staff in their exigency program even though this is non perfectly necessary, I would personally experience and it is expected that the direction should hold their preparation agenda in the program so that every person knows what their specialisation is sing to a peculiar jeopardy ( Emergency Preparedness 2005 ) . Now that the existent elements of the program have been scrutinized, the communicating degree of the school will now be evaluated in the event of an incident. Firstly it is of import to inform all the people within the school of the possible jeopardies and information on how to manage the state of affairs should besides be available. Within this context, the school fails to inform people within the school in covering with specific jeopardies. Even though the school does hold a hebdomadal fire dismay drill, they have non taken the clip to inform employees and pupils on how to really undertake specific jeopardies if they happen. This is a important portion of the exigency program and must be adopted in immediate affect in order to guarantee that those in the premises are self cognizant on how to manage a catastrophe ( School Emergencies 2005 ) . Second depending on the degree of the exigency different parts of the populace will be addressed. It is of import that when the exigency does happen a communicating officer must take charge of the communicating that takes topographic point between the organisation and the populace. It is of import that a interpreter of the organisation takes charge of informing the populace. Initial communicating must be between the exigency squads, victims, constabularies and the ambulance services in order to incorporate and curtail the harm caused by the incident ( School Emergencies 2005 ) . Close household should so be informed about the affair and they must be kept informed at a regular footing. The interpreter must be familiar with the legal facets of the state of affairs and should move in conformity before facing the media with statements to the populace ( cabinet office 2005:44 ) . In Holy Trinity school ‘s exigency plan the communicating officer has been identified and he is responsible for all communicating that takes topographic point between the school and the populace. In the concluding phase is the recovery subdivision of the exigency program. Harmonizing to which it is critical for the organisation to guarantee that there are stairss in topographic point so that after the event concern continuity can take topographic point. This should be done through the designation of the critical facets of the organisation and guarantee that these services are up and running every bit shortly as possible. In the instance of the school instruction the pupils is the critical component and hence all attempts must be made to guarantee that categories can get down every bit shortly as possible without endangering the safety of the staff and the pupils ( School Emergencies 2005 ) . Holy Trinity school has ignored this subdivision of the exigency program as there is no description of how the school ‘s is traveling to get by through the recovery from the catastrophe. It is indispensable for the school to place and be after their scheme as to how they are traveli ng to acquire the services to run every bit shortly as possible after an exigency has occurred. This program would assist accelerate the passage from the catastrophe to normalcy. To reason even though Holy Trinity School has a really brief exigency program they have described some of the critical subdivision of an exigency program but on the downside they have a figure of amendments to be made and a figure of subdivisions that need to be included in their exigency program. Most of their description about the exigency program has been really brief and short and they need to be more elaborative on each of the topics that have been outlined in their papers in order for everyone to acquire a clearer apprehension of the assorted elements such as the hazards, extenuation of hazards, engagement, communicating, execution of the program and eventually the recovery ( Emergency Preparedness 2005 ) . This will assist them to cut down the likeliness of an exigency from happening and will besides guarantee that even if it does it will be controlled.

The Significance of Myth in the Novel Ceremony

Many people in our culture misunderstand the function of myth. We usually assume that there are two kinds of narrative, completely different from one another: a journalistic compilation of facts, all literally true and verifiable, or stories spun by a fiction writer for the purpose of entertainment only. Myth, we assume, falls resoundingly into the latter group. While primitive and superstitious people may have once believed that the sun was pulled across the sky by a chariot, we in our infinite scientific wisdom know that is not the reason that the sun appears to move in the sky when viewed from earth. Therefore, the myth is written off purely as a work of fiction and fantasy. Indigenous peoples throughout the world, however, look at their myths and folktales in quite another way. They recognize in them an explanation, not for the way physical science works or history occurred, but for the way their culture feels about itself. For Native Americans, these stories concern the universe and the spiritual domain. They are didactic because they teach the history of the people, how to live, and how to survive. According to Paula Gunn Allen, â€Å"myth is a story of vision;†¦ a vehicle of transmission of sharing and renewal. † It connects the past with the present. Myths â€Å"show us that it is possible to relate ourselves to the grand and mysterious universe that surrounds and informs our beings†¦The mythic heals, it makes us whole† (Allen, 116-17). Myths explain by analogy concepts that it would be difficult, if not impossible, to explain literally. They do so in a way that bypasses the conscious, analytical mind and heads straight for the heart (technically, the unconscious). Folklorist Carol Mitchell explains that Silko’s use of the Laguna creation myth at the beginning of Ceremony, â€Å"it recreates the power and the time of creation. The cosmic creation is the exemplary model of all life,† and hopes that it will restore the patient, Tayo (Mitchell, 34). Mitchell also believes that the use of this myth is a â€Å"spiritual means by which the novelist is inspired in her creative work† (Mitchell 28). The stories are thus emotionally and psychologically satisfying, and can have a very therapeutic effect when an individual's spirit is sick. Ceremonies are the retelling of the myths by a tribal healer or shaman. Then there are rituals which are the physical enactments of what is told in the myths. The purpose of the ritual is to â€Å"transform something (or someone) from one state to another† (Allen, 103). In the novel is a healing ritual which changes Tayo from a sickly, altered state, one which is of isolation and despair, to a state of health and wholeness with his people. This is the plot in Leslie Marmon Silko's novel, Ceremony. â€Å"Her narrative plot follows a cyclical of time, like that found in Native American myths and legends, instead of a western linear sense of time† (Bell, 53). It is open to irrational spiritual experiences instead of confining itself to scientific logic and reason. In addition, Silko’s main focus is more on the whole community and Tayo’s relationship to that community than it is on Tayo’s individuality. More importantly, she constructs the novel itself as a sacred ritual. Continuously throughout the novel, Silko flip flops between the main plot and various internal poems of Native American origin. One such poem involves a being named Thought-Woman. When Thought-Woman thinks, whatever she thinks about appears. I’m telling the story she is thinking,† says Silko at the start. The myth is reality, and the novel leads the reader into that unity between myth and reality. â€Å"Reality is a story†, Silko explains. The material presented in poetic form paces the reality, leading us to the denouement of the novel, and it also portrays the action of the story and gives structure. When we see the reality of the novel in terms of the mythic poem, is when we see this order in the story. The loss of power and vision, or, as Tayo says, â€Å"how the world had come undone,† the fight to return the world to its proper ays, the ultimate end to the crisis, and the identity and harmony created by this successful conclusion of the story are all predicted, ordered, and directed by the myth or poem. The â€Å"mythic poem† expresses the poems meaning. It creates that meaning. It is not just a metaphor or a piece of local sentiment. The extended drought, the Whites, the fall of tribal identity and meaning, the war, and even nuclear experiments are given me aning through the poetry, or you could say through the connection and intertwining of myth and reality. Robert Bennett, in his critical analysis of Silko’s Ceremony, states, â€Å"these interspersed poems create a second mythic narrative that runs parallel to the realistic narrative about Tayo. Even though these mythic poems take up less space than the realistic narrative, they are equally, if not more, important than the realistic narrative† (Bennett, 2). The poems mark important mile stones in the story for Tayo. They are placed in the beginning of the novel and at the end. These mythic poems trace Tayo’s recovery throughout the novel. Gregory Saylor describes the opening of Ceremony as with keeping with Silko’s vision of healing because it is written in the verse of Thought-Woman, who is the giver of all life. He claims that â€Å"from these opening pages we learn about the energy of stories, their ability to cure, and their capacity to counter the witchery of destruction† (Saylor, 00). This connection of stories as healing entities and the warriors of witchery gives an intriguing perspective to the purpose of Tayo’s journey. Tayo has suffered what we would consider a nervous breakdown as a result of traumas suffered in the war. The trauma actually occurred because he encounters enemy soldiers, who seem to bear the faces of his family. He is first sent to a Veteran's hospital upon his arrival back to the states, where he is diagnosed to suffering from â€Å"battle fatigue† and released without being cured completely. He then returns to his home on the reservation, where his symptoms get worse. Tayo has been told by the young doctor at the VA clinic that he really should rid himself from all his Indian heritage as much as possible, because that is what is making him sick, and that the worst thing for him is â€Å"Indian medicine† (Silko, 3). By â€Å"Indian medicine,† the VA doctor does not mean herbs and weeds. What he truly means is Tayo's spiritual condition and the return into the culture and heritage of his people. The Indian culture is of deep spirituality, and it is difficult for an Indian to think of having a mental disorder that is not a sign of a spiritual disintegration. The fact that Tayo feels his connection to his spirit and to the spirit of his people fading is why he perceives himself as â€Å"white smoke†. He feels this mainly because he is no longer completely an Indian, and the smoke is white because Tayo has accepted too much of white culture that differs from his heritage as an Indian. Tayo's aunt calls a local healer to treat his problem, Tayo's spiritual distress, which shows his loss of identity with the values and heritage of his people. Betonie, the healer called to help Tayo, makes the surprising claim that Tayo is not to blame white people: â€Å"We can deal with white people, with their machines and their beliefs. We can because we invented white people; it was Indian witchery that made white people in the first place† (Silko, 132). What he means is that Native Americans, by doubting the strength and the rightness of their culture, have allowed the white man to manipulate them; the triumph of white culture, he asserts, is a result of the surrender of the Indian people as a whole. Although Betonie appears to be a classical shaman, with all the usual potions and paraphernalia, he heals through stories intended to put Tayo back in touch with his natural heritage. One of the stories told in Ceremony is that of the magician Pa'caya'nyi and his lure of the Indian people with promises of magic. The Indians worshipped the Corn Mother by working their fields and helping the Mother grow big amounts of corn. In return the Corn Mother blessed the people's land. Pa'caya'nyi spoke to the people and told them that they should not work so hard in the fields, it was completely wasting their time and energy. He told them that he could see to it that their fields could continue to be productive just by him using his magic for them. The people stopped working and The Corn Mother became angry with her people, and left them on their own. As a result, a terrible drought came; the corn wilted, and the animals left. The people realized for the first time that what they had with the Corn Mother was a two-way relationship and that it took work to sustain the relationship. For many years they had worked hard to serve her, and as they had worshipped her, she had blessed them. No amount of magic or witchery could replace what they had once had. Tayo had a natural relationship with the earth based on his heritage, as well as with his Indian spirituality. But he had been seduced by the â€Å"witchery† of the white man into believing that he did not need to practice his ethnic heritage. By leaving the Indian world for the white one, he turned his back on his culture and replaced it with a set of cultural beliefs that seemed more modern and a lot less work. However, in doing this, he lost sight of himself and his spiritual connection to the earth. Betonie proves that what Tayo is, inside and out, is an Indian. To retain an ethnically different heritage in a white world, and to keep that heritage viable and meaningful, is hard work. But the cost to the individual of allowing that relationship to lapse is tremendous. Tayo momentarily paid the price of his neglect with his sanity. Now he is able to go forward and recapture his cultural inheritance, and by doing so, reclaim himself. Tayo’s return to individual and cultural identity and health through ceremonial integration with a unified story, or reality, is central to the novel. Tayo’s act of cursing the rain parallels the loss of rain in the mystic story. His personal breakdown reflects the breakdown of Laguna cultural integrity. His personal dryness of emotion, spirit, and community identity find physical manifestations in the drought suffered by the people of Laguna. Betonie’s ceremony is Tayo’s path to reintegration back to identity on the personal, cultural, and mythic level. But it is also the Laguna’s path back to reintegration. Tayo begins to heal when he is able to leave himself open and vulnerable to the forces of myth. Bettina Havens Letcher maintains in her dissertation, In the Belly of This Story, that â€Å"the Native American notion of myth is one that counteracts the negativity of witchery. When Tayo begins to live the stories of his youth, he opens his soul to the possibility of healing. He takes his culture and allows it to take over his personality. By losing himself he is able to become whole. During this journey, Tayo and Ts’eh, in their connection with each other, opens Tayo to the vulnerability that begins his healing. During their union, â€Å"He was afraid of being lost, so he repeated trail marks to himself. He eased himself deeper within her and felt the warmth close around him like river sand. But he did not get lost† (Silko 181). Instead he gathers strength from his connection with the land through his physical and emotional connection to Ts’eh. Tayo is healed because he is able to allow himself to join the mythical battle. The importance of Ts'eh in the story is derived from her role in Tayo’s recovery. Ts’eh lives on her own in the rim rock and is in touch with her land. Being out o f touch with his heritage and caught between the white world and his own peoples world, leaves Tayo feeling invisible and hollow inside. Through the power and strength of nature, Ts'eh helps Tayo become in touch with his Indian side. She instructs him on how to use certain plants, flowers, and ceremonies and how they are helpful to Native Americans. When Tayo falls in love with her is when Tayo begins to feel alive again. He restores his connection with his culture and no longer feels invisible anyone. Ts’eh takes away all Tayo’s nightmares and replaces them with pleasant dreams, like when one night he awoke â€Å"dreaming of her arms around him strong† and â€Å"he was overwhelmed by the love he felt for her† (Silko). Nevertheless, Tayo has completed his healing journey and feels whole again. Tayo no longer feels like a walking shadow, but finally a real person with feelings and emotions, other than anger and guilt. It is with the help of Betonie and Ts'eh that he discovers himself and is ultimately able to overcome the trauma inflicted upon him by his birth mother and Aunt. He is able to accept his mixed ancestry in a changing world. Therefore, when Ts'eh finally leaves him, Tayo is able to go on living and remembering all that she has taught him. Overall, Tayo's healing process was long and arduous. However, it was successful. With the guidance and support of Betonie and Ts'eh, Tayo was able to complete his healing journey on his own. In essence, he was able to recover his own life and find a desire to live. In understanding that the real world and the mythic world is one in the same, Tayo is healed and the reader is shown how the combination of the two leads to the success of not only Tayo, but to the story as a whole.

A Rescue at U.N. Headquarters Essay

In their article, A Rescue at U. N. Headquarters, as Other Wait and Hope, Thompson and MacFarquhar illustrated the attempt of the United Nations to save the lives of those still trapped victims of the earthquake in Haiti as well as the condition of the people of Haiti whose homes had been devastated. A week after the earthquake, Ban Ki-moon, the United Nations secretary general, visited Haiti for the first time on Sunday (Thompson & MacFarquhar, 2010). Thompson and MacFarquhar (2010) described that day as â€Å"one of trials and triumphs for the agency†. A missing United Nations official was pulled alive after five days of being trapped in the ruins of Christopher Hotel (Thompson & MacFarquhar, 2010). A Danish employee, Jens Kristensen, was also rescued that day. Still, the families of those who are still missing urged Mr. Ban to hasten the search, â€Å"Everywhere he went during his six-hour visit here, he was greeted by people who urged the United Nations to do more, act faster and plan more carefully (Thompson & MacFarquhar, 2010). Nieves Alvarez, a staff member, not only asked to speed up the operation but also expresses her dismay because of the obvious nationalism showed by the Chinese rescuers who left after finding some of their people’s bodies as well as American rescuers who left after sometime (Thompson & MacFarquhar, 2010). Food and shelter is also a great problem. Civilians in the food distribution site are even complaining about the scarcity of the supply. Sally Lazard, 37, said â€Å"We need more than cookies. You see where we live? We have no water, no toilets, no food†¦. If people go too long without food, they will fight for it† (Thompson & MacFarquhar, 2010). â€Å"Water supply is so scarce that taking a bottle off someone’s desk can lead to hurtful confrontations† (Thompson & MacFarquhar, 2010). Civilians also feared of being attacked by gangs in the street and asked for protection form the United Nation staffs after the first few days of the earthquake. Reference Thompson, G. & MacFarquhar, N. (2010, January 18). A Rescue at U. N. Headquarters, as Others Wait and Hope. The New York Times.

Panera Bread Company Essay

Panera Bread Company is regarded as one of the largest company in the United States that has specialized in the production of breakfast and lunch food for its consumers. Panera Bread Company which was in the years back been referred to as An Bon Pain is reported to be producing products such as baked foods, sandwiches, soups among other food products and beverages. The company is reported to have been founded in the year 1987 by Ken Rosenthan with its headquarters situated in Richmond Missouri in the USA. The company operates in divisions namely; franchise segments; who are licensed to carry out business transactions in the name of the company and retailing operations; which covers over five hundred bakery cafes that are reported to be company owned and over six hundred cafes which are franchised operated in more than thirty five states. In the year 1999 it was expanded into a national restaurant. Panera Bread Company has struggled to survive the growing competition and to effectively utilize its opportunities by utilizing the concept of company analysis which is very critical in modern business world. The aim of Panera Bread Company has always been to become a market leader in production of foods and beverages globally by diversifying and reaching to many new markets. In the year 2005, the company was ranked top forty by the Business Week in the annual list of hot growth companies. By that year its earnings was projected at $ 38 Million with an increase of over 40% in profit. In the year 2007, Zagat rated the company to top the list of Overall Food Facilities and Popularity rankings. Panera Bread Company is further recognized for its involvement in community events such as silent auctions, runs and walks by making donations. SWOT Analysis Modern businesses are faced with changing business environments and Panera Bread Company is not exceptional from facing such changes within their business context. By carrying out SWOT analysis, environment analysis is very decisive to Panera Bread Company and it is usually analyzed in two extents; the external environment and internal environment examination within the business perspective. Research reveals that the analysis of external environment illustrates opportunities and threats that exist in the market for a firm that may be either present or impending. On the other hand, internal environment examination depicts the strengths and weaknesses that the business may face in the market place (Anthony, 1998). Strengths Strength in this context can be identified as that distinctive ability posed by a firm and if the company utilizes such an opportunity it can succeed and can gain competitive advantage, over its rivals in the industry. The most common strength associated with Panera Bread Company is that of being a market leader in the food industry and particularly marketing of bread. Research indicates that Panera Bread Company is better placed than its main rivals in the market in that it has significantly acquired larger market share which is attributed to its diversification to various countries in the world, for example it has opened many subsidiaries in Toronto, Canada. It is also reported that the company has a strong brand name of its products which have significantly aided the company in terms of achieving a larger market share. The other strength that the company has is that of the best marketing channels that have aided marketing of packaging solutions products to a wider range of customers (Kotler, 1996). Weakness Weakness in this context can be referred to as any dimension of a firm that possibly will deter the accomplishment of set objectives by the firm and usually considered to comprise the company’s resources, capabilities and assets that are not fully utilized. From the company’s profile it can be noted that Panera Bread Company has weak policies, procedures and regulations that may deter the attainment of target performance of the company in some target markets. It is also reported that recently, the employees are not motivated to work and there has been complains regarding low pay and poor working conditions among others although such reports have not been proved. The management of the company should therefore look for ways in solving such problems that may affect adversely the performance of the employees and thus the overall performance of the company. Also the culture of Panera Bread Company has been under scrutiny and there has been allegation that the company is producing loaves of bread which are of poor quality, an issue that the management should look at it seriously (Anthony, 1998). Opportunities For companies to achieve the set objectives, they have to identify and devise events or features in the business external environment that will give them an added advantage or chance of performing better than their competitors. Such an event or feature can be referred to as an opportunity because it will create more chances to the company by increasing the current proceeds through acquiring a significant market share. Panera Bread Company has opportunities that if utilized will be of great benefit to the firm because it will lead to exploring and reaching to more new markets. Research indicates that there is greater demand for bread products in Africa and the management of Panera Bread Company should open subsidiaries in some of those countries after carefully analyzing the situational analysis in those potential markets. Since Panera Bread Company is among the market leaders in bakery industry; it is perceived to be having a well developed financial foundation and thus does not face any liquidity or cash flow problems. It is for this reason that the company should explore new markets and can compete across the entire market without fearing that its competitors can outdo them financially. However, before competing Panera Bread Company should carry out cost benefit analysis in order to avoid unnecessary expenditure (Brandenburger and Nalebuff, 1995). Threat In business context, a threat is regarded as an event which if not taken care of it may possibly deter the accomplishment of company’s goals e. g. customers declining income and competition among other events deemed to causing danger to the operations of the business. Panera Bread Company is basically faced with intense rivalry in bread and beverages products since many firms have opted to join the market because it is considered profitable. In fact, in some market segments particularly in Canada there has been a significant drop in terms of the company’s market share because new firms has entered the industry. Globalization concept has brought about new inventions and Panera Bread Company is faced with the task of coping with such innovations, for example the task of training and development programs to educate the employees on new technologies might be costly and difficult to acquire; such as the use of on-line marketing techniques and networking facilities (Anthony, 1998). Competitive Strategy According to research, Panera Bread Company has embarked on identification of markets that bread products and beverages can do best and it is through this that the company has sold a lot in the target areas. This strategy is normally referred to as segmentation; where the company has avoided competing entirely across the entire food industry but instead targeting certain markets i. e. bread and some beverages markets. Market segmentation will be an ideal situation for Panera Bread Company since competing across the entire market is expensive and considered to entail a lot of risks that the firm cannot sustain for example unfair competition by its rivals in the market (Bagley and Savage, 2006). This will involve Panera Bread Company marketing staff subdividing the existing market into different subsets of clientele where each division may be chosen as an intended market to be explored with a different marketing mix strategy. In essence, target marketing strategy will involve market segmentation which Panera Bread Company will have to find it on the acknowledgment that any segment comprises of potential buyers of bread products and beverages with diverse needs and dissimilar buying behavior. After carefully developing and subdividing the entire market to segments or the target markets, Panera Bread Company should then position itself on how to carry out the marketing activities in order to meet the overall objective of the corporation. Under this; positioning will imply to the formation of limits for bread products and beverages in the minds of the intended market in relation to the rivalry faced. Positioning of any firm including Panera Bread Company is very essential since it forms the foundation of all the communication of the company that comprise the following; branding, publicity, advertising and packaging among other strategies. Therefore it will be prudent for Panera Bread Company to create a single unique position which will operate as a guide for marketing communications involved thus will aid in transmission of steady image (Cullen and Parboteeah, 2005). HR and its Importance Since the mission statement of Panera Bread Company is clear, that it aims at being the market leader of producing bread products and some beverages not only locally but globally it should implement its marketing strategies particularly in the identified target markets. Implementation is putting in to action whatever plan or strategy that the management had formulated and therefore human resource is the most crucial asset in this stage. Research indicates that any company must motivate and provide clear direction to its human resource in order to attain its objectives. Therefore, Panera Bread Company should clearly identify the needs of its employees and try to meet them in order to give them an ample opportunity to serve diligently and be dedicated to the company. By offering a competitive package and offering performance contracts to the employees; ensures that they perform to the fullest because they will be highly motivated to work. Good leadership and management skills will be essential to Panera Bread Company’s management staff in order to command respect from the employees (Hilltop and Sparrow, 1994). Recommendations Panera Bread Company should note that nowadays, it is possible to use e-business through the internet for distribution purposes especially when dealing with international businesses. Digital innovations coupled with rapid growth in new technologies are changing the way distribution channels for companies and Panera Bread Company is able to use such hi-tech communication channels to monitor progresses in the market places not only in USA but globally. The company should further utilize modern entry market modes which such as Foreign direct Investments and licensing in order to build long-term markets in its target markets. It will be possible to also adopt joint ventures which will make possible for Panera Bread Company to gather enough market information quickly and familiarize itself with the laws, regulations and needs of the customers in the target market (Grant, 2005). Conclusion Panera Bread Company is among the current market leaders in the food industry and therefore stands a better chance of attaining a significant market share as a result of the brand name of its bread products and beverages that are regarded to be of high quality. Every business including Panera Bread Company is faced with challenges and it has to fully adhere to market regulations in order to avoid unfair competition. The concept of globalization cannot be written off either since many firms including Panera Bread Company has diversified to various markets and there are threats and opportunities associated with such globalization. Therefore the company should formulate strategies that are considered global in nature in order to meet the current expectations of the customers in the target customers. Such strategies like build, harvest or divest should be considered by the Panera Bread Company when assessing the performance of its products in its target markets. Management functions of planning, directing, leading and controlling should be adhered to by the management of Panera Bread Company in order to significantly improve the operations of the company by achieving the required targets (Kotler, 1996)