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Technology Analysis & Strategic Management, Vol. 13, No. 1, 2001 The Cultural proportion of Technology Management: Lessons from the History of the Automobile Ê MIKAEL HARD & ANDREAS KNIE A BSTRACT T his article criticizes traditional innovation strategies for focusing as well as one- sidedly on technological matters. By applying the concept of heathen ambiance, the authors travail to show that new technologies stand a bigger demote of being introduced on a large get over if, on the one hand, they can be made to t into be organizational networks and legal structures and, on the other hand, they be compatible with rmly established routines and perceptions. Regardless of the degree of novelty aimed at, locomotive engineers and managers pretend to be take up attention to non- technical factors. Technology management is always cultural management. The thesis of the article is supported by brief communicatory analyses of four so- called alternative automobile pro jects: the NSU rotary- engine gondola car, GMs EV1, a Norwegian electric car vehicle and the recently launched Smart car. The Problems: Archaic Systems and Outdated Solutions much than most technical artifacts, the automobile has a Janus face. Its use is associated with independence and power, but as nearly with frustration and danger.

Whereas most of us love driving big money the freeway at high speed, we are also painfully aware of the consequences of this behaviour. In enact to save time, we take the car to work, but as soon as we get stuck in the rst tra Ý c jam, we condemnation everyone else with th e same idea. The price for our behaviour is ! well known: an annual death toll that amounts to hundreds of thousands world - wide, highways and streets that warp into huge park areas in rush hours, unhealthy amounts of particles and chemical substance compounds in our cities, not to mention long- term eÚ ects on the body politics climate. As a result, the area of automobility has bring a special subject for political debate and regulation. administration have reacted to some...If you want to get a full essay, order it on our website: BestEssayCheap.com

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