In the concept of the "marketing mix" what is meant by the term "Below the line" activities? Discuss the range of objectives likely to be set in using such activities.

INTRODUCTIONThe take out ?on a lower floor the berth? is used in merchandise promotion and refers to all promotional activities that do not control mass media communications or advertising such as television, radio, untriedspapers and so forth ?Below the cable television service? meaning utilize promotional activities such as special discounts, specie back coupons, competitions, divvy up discounts, reduced price, etc. to promote or advertise a product or companionship. Use of below the line activities is enough more frequent in the merchandising mix of the walloping companies and not only for those producing fast pitiful consumer good (fmcg) products alone also for companies who produce industrial goods etc. Pressure on market teams to accomplish communications object on throttle budgets effectively have forced them to admit below the line activities because it is efficient, cost effective, more personal than inert and targets the appropriate market. A lot of be low the line activities argon also seen as gross sales promotions. RANGE OF OBJECTIVESThere atomic number 18 a range of objectives apt(predicate) to be set in using ?below the line? activities. A partnership could be facial expression to annex the company?s share of the market, expand into new geographical markets, acquaint new products, attract new users, increase sales performance and increase the awareness of a brand.

merely a company can only meet these objectives by getting the products out(a) there to the proficient consumer at the right beat via the right methods and the right place. A good place to assume is with a below the line marketing tool cognize as sales pr! omotion. According to the Institute of Sales promotion (ISP); ?sales promotion is a range of technical marketing techniques, knowing within a strategic marketing framework, to lend survey to a product or, in target to achieve a specific sales and marketing objective.? The below the line act of sales promotion is normally only miserable term and... If you want to get a full essay, order it on our website: BestEssayCheap.com

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